Rotman School of Management

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Communications Consulting

There are more ways than ever to tell your story. The challenge is doing it well. We offer a full range of services across a range of channels. For help on your latest video, brochure, postcard or e-card, contact Stephen Watt.

Projects tend to be discrete initiatives that have a beginning, middle and an end as opposed to a strategy which has a longer term view with several streams of work and layers of tactical elements within them. If you have an event coming up or you need a newsletter to send to your audience, contact us and we can help you figure out the best approach.

To keep us on track, here is a typical process we would follow to manage a project:

Step 1: Planning

  • you contact Marketing and we have an initial meeting
  • you provide information on scope, purpose, goals, budget and deadlines
  • we complete a creative brief together
  • Marketing will then propose an approach, which includes tactics, timelines, roles and responsibilities and whether we can do the work in-house or recommend the use of a vendor*
  • you then sign off on a completed project plan and final creative brief

* If an external vendor is chosen, Marketing will brief the vendor on your behalf and work with them to develop a workback schedule. Once the schedule is agreed to, we will hand them off to you. When a vendor is used, we will include periodic check-ins with Marketing in the workback schedule to ensure we stay on track.

Step 2: Initial Production

  • you create the first draft text or establish the key messages
  • Marketing will finesse the text and/or messaging
  • you approve the final text and/ or messaging
  • designer is engaged

Step 3. Design

  • Design develops concepts
  • you sign off on the concept you like best

Step 4. Feedback and Approvals 

  • feedback on first set of designs captured
  • designer implements changes
  • you sign off on design

Step 5. Production and Delivery

  • depending on what is getting made, a supplier is chosen
  • competitive quotes are obtained if the cost is over $5000
  • design is sent to the supplier
  • piece delivered   

We will input the project plan into a shared outlook calendar and set up meetings in advance so we all are tracking towards the same schedule.

Stephen WattManager, Advancement Communications

Rotman School of Management
University of Toronto
105 St. George Street, Rm 4078
Toronto, ON
Canada M5S 3E6

Tel: 416.946.7735

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