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News and events at the Rotman School

Each week, our faculty share their groundbreaking research, published work and their authoritative insight into an exceptionally wide range of management issues. Take a moment to find out what's happening this week at Rotman.

Technology marketers should take consumer life-cycle into account: new Rotman study

May 28, 2014
Toronto – If you want grandpa to start using the bank machine instead of standing in line for the teller, the best way to do it is to ...
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Research uncovers new angle on mental distance.

April 09, 2014
Toronto - Why does the second hour of a journey seem shorter than the first? According to new research from the University of Toronto, the a...
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New research shows the way a room is lit can affect the way you make decisions.

February 18, 2014
Toronto -- The next time you want to turn down the emotional intensity before making an important decision, you may want to dim the lig...
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Price highlighting helps consumers stick to longer-term product preferences, Rotman research reveals

January 27, 2014
Toronto – Just when that new gym membership is looking like a mistake, recent marketing research shows that reminding consumers of the...
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“Please Feed Me”: The power of putting a human face on social causes.

November 07, 2013
Toronto - Companies often put a personal face on products in an attempt to reach a deeper connection with consumers. Now new research in the...
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Recession's after-effects could lead to cheating and workplace theft suggests Rotman paper.

October 16, 2013
Toronto – We like to think we'd stick to our ethical principles no matter what. But when people feel financially deprived -- as many d...
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People prefer products that help them 'save face' in embarrassing moments.

August 13, 2013
Toronto - People who are feeling embarrassed are more likely to choose items that hide or 'repair' the face, according to new research publi...
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Changing Landscape of Marketing

January 09, 2013
Toronto – The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally bee...
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Honestly? Just sign here – first. Joint study by Rotman researcher shows signature placement curbs cheating

September 13, 2012
Joint study by Rotman researcher shows signature placement curbs cheating
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Not all brand-consumer relationships are created equal

July 10, 2012
Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and i...
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Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818
E-mail: mcguffin@rotman.utoronto.ca

Rajeev Perera
Coordinator, Events Communications and Media
Rotman School of Management
University of Toronto
E-mail: rajeev.perera@rotman.utoronto.ca

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