Module 5: Americas - San Francisco, USA, and Santiago, Chile
Corporate leadership in ever-changing conditions
In the Americas, you’ll get to know business leaders who have helped their companies thrive in ever-changing conditions.
What role should ethics play in the conduct of business? How do cultural considerations bear on the issue? Investigating the relationship of ethics to success and culture to ethics, we’ll tackle the thorny issues associated with doing business around the world.
Global Marketing 2
Building on the principles taught in the first marketing course, we’ll focus on the challenges and opportunities that global brands face. We’ll discuss issues of growth, control, measurement, and integration, and you’ll create a brand-health scorecard for your own company.
The aim of a start-up is new wealth generation, which is mainly achieved through innovation. Leading-edge concepts from global entrepreneurship research and case studies will be part of this course, including how to recognize, evaluate, and decide to pursue an idea – both as entrepreneur and as intrapreneur – along with best practices for developing your business plan, venture capital, and life-cycle management.
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The Rotman School of Management at the University of Toronto is the #1 ranked business school in Canada and consistently ranks in the global top 10 for faculty and research excellence.
Thanks to our cohort structure, you will be challenged and motivated by your classmates, who will provide you with a network of friends and business contacts.
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Rotman offers comprehensive support services to help you reach your learning and career goals.
The Right Fit
Admission to the Rotman EMBA Program is highly competitive. We look for qualified students who demonstrate a high potential for leadership and professional achievement.