Not all courses are offered each year/ each semester. Check with the PhD Office at phdprog@rotman.utoronto.ca for courses schedule information.
For a listing of courses across all areas please see here.
RSM 3051 Marketing Theory I: Consumer Behaviour
The purpose of this course is to provide students with a rigorous foundation in the major conceptual and empirical contributions in consumer behaviour from both a social psychological and behavioural decision theory perspective. Whenever possible, articles from both perspectives are included which address a specific issue. Topics typically include memory and goals, feelings and emotion, implicit and explicit attitudes, persuasion, non-conscious processes, heuristics and biases, prospect theory, mental accounting, inter-temporal choice, the endowment effect, the attraction effect and behavioural game theory.
View 2014-2015 Course Outline
RSM 3052 Marketing Theory II: Strategy
The purpose of this course is to examine marketing strategy from a theoretical perspective. How firms make decisions regarding pricing, product design, distribution, sales force, and advertising, and how to model the issues involved in these decisions is the subject of the course.
RSM 3053 Behavioural Research Methods in Marketing
This course examines measurement issues, experimental methods, and the identification and testing of relationships between theoretical variables. Topics include: philosophy of science issues in research design, assessment of reliability and validity, and the design of experiments and quasi experiments in both laboratory and field settings.
RSM 3054 Current Topics in Consumer Behaviour
Current behavioural research issues in marketing are examined in this course. Rather than survey the entire field, the course focuses on a limited number of currently important research topics, e.g social cognitive neuroscience.
RSM 3055 Econometric Methods in Marketing
The advent of electronic scanners in retail stores has made possible large marketing databases. The purpose of this course is to teach students how to analyze such data using econometric techniques. The focus is on models of consumer choice, and the interaction between firms' marketing strategies and consumers' responses.
View 2014-2015 Course Outline
View 2015-2016 Course Outline
RSM 3056 Current Topics in Marketing Strategy
This course examines current empirical and theoretical research in marketing strategy with a view to bringing the student to the frontiers of research in the area. Hopefully, this course will make it easier to choose a dissertation topic. Students will be asked to read recently published papers as well as working papers, and critique them in class. A term paper is required.
View 2015-2016 Course Outline
RSM 3057 Workshop in Marketing
This course provides students with a broad exposure to major issues in marketing. Students will examine firm-level strategic and tactical decisions (e.g., pricing, retailing, customer relationship management (CRM), online advertising, new product strategy, sales force management). The focus of this seminar is on substantive marketing issues rather than research methods (e.g., advanced estimation techniques or smart experiment design). The seminar will help students ground their research ideas in the broad context of marketing strategy and identify marketing areas where their research expertise can contribute to building knowledge.
RSM 3058 The Psychology of Judgment and Decision Theory
This course examines research in the area of individual judgment and decision making. It starts with an economic approach to understanding rational decision making, and then draws on findings from psychology and other Behavioural sciences to build a richer picture of decision-making processes. The course could also be called “Behavioural Economics.”
View 2014-2015 Course Outline
RSM 3091 Special Topics: Experimental Economics
This course surveys some classics of experimental economics and discusses some of its recent developments. We will initially focus on laboratory experiments and then move on to field experiments. The objective of this course is to be able to design good economic experiments.
View 2015-2016 Course Outline