DILIP SOMAN Professor of Marketing Rotman School, University of Toronto 105 St. George Street Toronto, Ontario M5S 3E6

Welcome to my home page.

I am on the marketing faculty at the Rotman School. Previously, I taught at HKUST and before that, was on the marketing faculty at the University of Colorado (Boulder). At various stages of my life, I have been a student (or teacher) of Engineering, Management and Business Administration, Behavioral Economics and the Psychology of Decision-Making.

You can see my vita and learn a little more about my co-authors  by clicking here. You can also look at  recent photographs of Neel.

I never pass up the opportunity to have an intellectual conversation with really smart or really famous people.

And this is a gentle reminder that baiting can work both ways:

If you are like me, you have clippy - the office assistant from Microsoft. Here's how to kill Clippy!

And when you're bored of all this, you can always check out the home of cricket on the internet. And here's a link to a wonderful organization called CRY, if you have money to spare, these people know how to use it well.

Thanks for stopping in! If you want to drop me a line, the address is Dilip.Soman@rotman.utoronto.ca

---