Rotman School of Management

Main Content

Marketing

Encouraging the cross-fertilization of ideas, theories, and methods

The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.

Events

Academic Events

The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.

Faculty

Faculty

Faculty engage with managers, professionals, and policymakers while teaching innovative courses to undergraduates, MBAs, PhDs, and executives. Formal and informal opportunities for faculty interaction encourage the cross-fertilization of ideas, theories, and methods.

Latest Research

A marketer’s job is often misunderstood, but behind every successful ad professional or salesperson is a marketer. To understand the complexities of marketing, read about our latest published research.

Areas of Specialty

Areas of Specialty

From advertising to behavioural economics to game theory to product development and much more, Marketing faculty are engaged in a wide array of research activity.

Editorial Positions

Marketing Faculty Editorial Positions

Marketing faculty are involved with a rich array of publications focused on new thinking in marketing.

Behavioural Research Labs

Behavioural Research Labs

The Rotman School’s Behavioural Research Laboratory is a fully-equipped and dedicated facility designed to study individual and group behaviour.

Seminars & Workshops

Academic Seminars, Workshops, and Conferences

Every year the Marketing area hosts a range of events that enable the exchange of knowledge. Academics visit from all over North American and indeed the world to present their research and findings. The seminars, workshops and conferences are available to students and faculty.

Links

Marketing Links

Learn about marketing and the jobs that open to you when you specialize in this area.

Marketing Area FacultyWho we are

Marketing Faculty Small

From left to right and front to back:  Claire Tsai, Alison Jing Xu, Mengze Shi, Julie Huang (post-doc), Nina Mazar, Min Zhao, Scott Hawkins, Tanjim Hossain, Avi Goldfarb, Ron Borkovsky, Pankaj Aggarwal, Spike Lee,  Aparna Labroo, Sam Maglio, Sridhar Moorthy, David Soberman, Holly Peterson (Area Administrator), Andrew Mitchell, Nitin Mehta, and Wil Cunningham.

Check our Marketing Faculty bios here

Marketing MBA courses WHAT WE TEACH

classroom shot
We teach core MBA courses and electives. Students can also major in brand management.

Specialize in Marketing for your PhDTrack Record of Success

Marketing PhD students
From left to right: Eugene Chan, Robert Waiser, Avery Haviv, Jun Bum Kwon, Ping Dong, Jinghui Qian, Jing Wan, Yifan Dai, Joonkyung Kim, Nicole Robitaille.

Contact UsMarketing

Area Administrator

Holly Peterson
E-mail: holly.peterson@rotman.utoronto.ca
Fax: 416-978-5433

Faculty - Avi Goldfarb - Integrative Thinking in the Classroom

Avi Goldfarb is professor of marketing at the Rotman School