Main Content

Marketing Working Papers


Chen, Yijun and Mehta, Nitin, Exploring Peer Effects Associated with User Churn in a Socially Connected Business (August 2023). Available at SSRN: https://ssrn.com/abstract=4543998 or http://dx.doi.org/10.2139/ssrn.4543998

 

Elitzur, Ramy and Katz, Noam and Muttath, Peri and Soberman, David, Machine Learning Methods and the Analysis of Threshold and Goldilocks Effects in Reward-Based Crowdfunding. Available at SSRN: https://ssrn.com/abstract=4674493 or http://dx.doi.org/10.2139/ssrn.4674493

Fu, Runshan and Huang, Yan and Mehta, Nitin and Singh, Param Vir and Srinivasan, Kannan, Unequal Impact of Zestimate on the Housing Market (June 2023). Available at SSRN: https://ssrn.com/abstract=4480469 or http://dx.doi.org/10.2139/ssrn.4480469

 

Goldfarb, Avi and Que, Verina, The Economics of Digital Privacy (September 2023). Annual Review of Economics, Vol. 15, pp. 267-286, 2023, Available at SSRN: https://ssrn.com/abstract=4577335 or http://dx.doi.org/10.1146/annurev-economics-082322-014346

 

Miklós-Thal, Jeanine and Goldfarb, Avi and Haviv, Avery and Tucker, Catherine E., Digital Hermits (February 2023). NBER Working Paper No. w30920, Available at SSRN: https://ssrn.com/abstract=4349553 or http://dx.doi.org/10.2139/ssrn.4349553

 

Miklós-Thal, Jeanine and Goldfarb, Avi and Haviv, Avery and Tucker, Catherine E., Digital Hermits (September 2023). MIT Sloan Research Paper No. 6877-23, Available at SSRN: https://ssrn.com/abstract=4339624 or http://dx.doi.org/10.2139/ssrn.4339624

 

Zhao, Clarice and Mehta, Nitin and Shi, Mengze, An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content (July 2023). HKUST Business School Research Paper No. 2023-123, Available at SSRN: https://ssrn.com/abstract=4499435 or http://dx.doi.org/10.2139/ssrn.4499435


Bova, Francesco and Goldfarb, Avi and Melko, Roger, Quantum Economic Advantage (February 2022). NBER Working Paper No. w29724, Available at SSRN: https://ssrn.com/abstract=4028340

Kim, Jin and Newman, George and Fedotova, Natalie and Rozin, Paul, The Spiritual Contagion Scale: A Measure of Beliefs In The Transfer of Metaphysical Properties (November 2022). Journal of Consumer Psychology, doi: 10.1002/jcpy.1331, Available at SSRN: https://ssrn.com/abstract=4273328 or http://dx.doi.org/10.2139/ssrn.4273328

 

Zhu, Ruizhi and Moorthy, Sridhar and Shi, Xianwen, Advertising Platforms and Privacy (October 2022). Rotman School of Management Working Paper No. 4248339, Available at SSRN: https://ssrn.com/abstract=4248339 or http://dx.doi.org/10.2139/ssrn.4248339


Agrawal, Ajay K. and Gans, Joshua S. and Goldfarb, Avi, AI Adoption and System-Wide Change (May 11, 2021). Available at SSRN: https://ssrn.com/abstract=3843684 or http://dx.doi.org/10.2139/ssrn.3843684

 


Bleier, Alexander and Goldfarb, Avi and Tucker, Catherine E., Consumer Privacy and the Future of Data-Based Innovation and Marketing (March 18, 2020). Available at SSRN: https://ssrn.com/abstract=3570156 or http://dx.doi.org/10.2139/ssrn.3570156

Forman, Chris and Goldfarb, Avi, Concentration and Agglomeration of it Innovation and Entrepreneurship: Evidence from Patenting (June 2020). NBER Working Paper No. w27338, Available at SSRN: https://ssrn.com/abstract=3621844

Goldfarb, Avi and Tucker, Catherine E., Which Retail Outlets Generate the Most Physical Interactions? (April 2020). NBER Working Paper No. w27042, Available at SSRN: https://ssrn.com/abstract=3586174

Soman, Dilip and Hossain, Tanjim, Successfully Scaled Solutions Need Not be Homogenous (June 1, 2020). Available at SSRN: https://ssrn.com/abstract=3624305 or http://dx.doi.org/10.2139/ssrn.3624305


Goldfarb, Avi and Taska, Bledi and Teodoridis, Florenta, Could machine learning be a general purpose technology? A comparison of emerging technologies using data from online job postings (October 23, 2019). Available at SSRN: https://ssrn.com/abstract=3468822 or http://dx.doi.org/10.2139/ssrn.3468822

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Artificial Intelligence: The Ambiguous Labor Market Impact of Automating Prediction (February 25, 2019). Available at SSRN: https://ssrn.com/abstract=3341456 or http://dx.doi.org/10.2139/ssrn.3341456

Goetz, Daniel, Dynamic Bargaining and Scale Effects in the Broadband Industry (January 31, 2019). Available at SSRN: https://ssrn.com/abstract=3332461 or http://dx.doi.org/10.2139/ssrn.3332461

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Economic Policy for Artificial Intelligence (June 2018). NBER Working Paper No. w24690. Available at SSRN: https://ssrn.com/abstract=3194842

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, AviExploring the Impact of Artificial Intelligence: Prediction Versus Judgment (May 12, 2018). Rotman School of Management Working Paper No. 3177467. Available at SSRN: https://ssrn.com/abstract=3177467 or http://dx.doi.org/10.2139/ssrn.3177467

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Human Judgment and AI Pricing (January 28, 2018). Rotman School of Management Working Paper No. 3111819. Available at SSRN: https://ssrn.com/abstract=3111819 or http://dx.doi.org/10.2139/ssrn.3111819

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence (April 14, 2018). Rotman School of Management Working Paper No. 3103156. Available at SSRN: https://ssrn.com/abstract=3103156or http://dx.doi.org/10.2139/ssrn.3103156

Bronnenberg, Bart J. and Dube, Jean-Pierre H. and Moorthy, Sridhar, The Economics of Brands and Branding (November 20, 2018). Available at SSRN: https://ssrn.com/abstract=3244180 or http://dx.doi.org/10.2139/ssrn.3244180

Chiong, Khai and Shum, Matthew and Webb, Ryan and Chen, Richard, Combining Choices and Response Times in the Field: a Drift-Diffusion Model of Mobile Advertisements (December 19, 2018). Available at SSRN: https://ssrn.com/abstract=3289386 or http://dx.doi.org/10.2139/ssrn.328938

Gans, Joshua S. and Landry, Peter, Self-Recognition in Teams (April 18, 2019). Available at SSRN: https://ssrn.com/abstract=3283168 or http://dx.doi.org/10.2139/ssrn.3283168

Goldfarb, Avi and Trefler, Daniel, Ai and International Trade (January 2018). NBER Working Paper No. w24254. Available at SSRN: https://ssrn.com/abstract=3112041

Ishihara, Masakazu andMoorthy, Sridhar, Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales (December 19, 2018). Rotman School of Management Working Paper No. 3177145. Available at SSRN: https://ssrn.com/abstract=3177146 or http://dx.doi.org/10.2139/ssrn.3177146

Webb, Ryan and Mehta, Nitin and Levy, Ifat, Assessing Consumer Demand with Noisy Neural Measurements (May 24, 2019). Rotman School of Management Working Paper No. 3178148. Available at SSRN: https://ssrn.com/abstract=3178148 or http://dx.doi.org/10.2139/ssrn.3178148

Goetz, Daniel, Competition and Product Misrepresentation (September 30, 2017). NET Institute Working Paper No. 17-03; Rotman School of Management Working Paper No. 3049334. Available at SSRN: https://ssrn.com/abstract=3049334 or http://dx.doi.org/10.2139/ssrn.3049334

Goldfarb, Avi and Tucker, Catherine E., Digital Economics (August 2017). NBER Working Paper No. w23684. Available at SSRN: https://ssrn.com/abstract=3023079

Hollenbeck, Brett and Moorthy, Sridhar and Proserpio, Davide, Advertising Strategy in the Presence of Reviews: An Empirical Analysis (November 27, 2017). Marketing Science, Forthcomig. Available at SSRN: https://ssrn.com/abstract=3076239 or http://dx.doi.org/10.2139/ssrn.3076239

Landry, Peter and Webb, Ryan, Pairwise Normalization: A Neuroeconomic Theory of Multi-Attribute Choice (May 9, 2017). Available at SSRN: https://ssrn.com/abstract=2963863 or http://dx.doi.org/10.2139/ssrn.2963863

Wang, Kitty and Goldfarb, AviCan Offline Stores Drive Online Sales? (March 2017). http://dx.doi.org/10.1509/jmr.14.0518; Rotman School of Management Working Paper No. 2941484. Available at SSRN: https://ssrn.com/abstract=2941484


Gans, Joshua S. and Goldfarb, Avi and Lederman, Mara, Exit, Tweets, and Loyalty (December 24, 2016). Rotman School of Management Working Paper No. 2889388. Available at SSRN: https://ssrn.com/abstract=2889388 or http://dx.doi.org/10.2139/ssrn.2889388

Bar, Ron N. and Goldfarb, Avi and Haviv, Avery and Moorthy, Sridhar, Measuring and Understanding Brand Value in a Dynamic Model of Brand Management (May 27, 2016). Simon Business School Working Paper No. FR 15-18; Rotman School of Management Working Paper No. 2600716. Available at SSRN: https://ssrn.com/abstract=2600716 or http://dx.doi.org/10.2139/ssrn.2600716

Landry, Peter, Sunk Decision Points: A Unified Theory of the Endowment Effect and Present Bias (January 16, 2016). Rotman School of Management Working Paper No. 2732626. Available at SSRN: https://ssrn.com/abstract=2732626 or http://dx.doi.org/10.2139/ssrn.2732626

Landry, Peter, A Neuroeconomic Theory of Attention- and Task-Switching with Implications for Autism and ADHD (January 28, 2016). Rotman School of Management Working Paper No. 2725953. Available at SSRN: https://ssrn.com/abstract=2725953 or http://dx.doi.org/10.2139/ssrn.2725953

Gans, Joshua S. and Landry, Peter, Procrastination in Teams (August 31, 2016). Rotman School of Management Working Paper No. 2713817. Available at SSRN: https://ssrn.com/abstract=2713817or http://dx.doi.org/10.2139/ssrn.2713817

Goetz, Daniel and Rodnyansky, Alexander, Exchange Rate Shocks and Quality Adjustments (October 21, 2016). Available at SSRN: https://ssrn.com/abstract=2855920 or http://dx.doi.org/10.2139/ssrn.2855920


Agrawal, Ajay and Catalini, Christian and Goldfarb, Avi, Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions (Summer 2015). Journal of Economics & Management Strategy, Vol. 24, Issue 2, pp. 253-274, 2015.

Ching, Andrew and Horstmann, Ignatius J. and Lim, Hyunwoo, Can Information Products Be Complements? (May 7, 2015). Rotman School of Management Working Paper No. 2602026.

Agrawal, Ajay and Catalini, Christian and Goldfarb, Avi, Slack Time and Innovation (April 25, 2015). Rotman School of Management Working Paper No. 2599004.

Ching, Andrew and Osborne, Matthew, Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling (April 13, 2015). Rotman School of Management Working Paper No. 2594032.

Mazar, Nina and Hawkins, Scott, Choice Architecture in Conflicts of Interest: Defaults as Physical and Psychological Barriers to (Dis)Honesty (April 11, 2015). Journal of Experimental Social Psychology, Forthcoming.

Sachdeva, Sonya and Jordan, Jennifer and Mazar, Nina, Green Consumerism: Moral Motivations to a Sustainable Future (April 9, 2015). Sachdeva, Sonya, Jennifer Jordan, and Nina Mazar (2015), Green Consumerism: Moral Motivations to a Sustainable Future, Current Opinion in Psychology, in press. Rotman School of Management Working Paper No. 2592578. 

Ly, Kim and Mazar, Nina and Zhao, Min and Soman, Dilip, A Practitioner's Guide to Nudging (March 15, 2013). Rotman School of Management Working Paper.

Schulz, Fabian and Schlereth, Christian and Mazar, Nina and Skiera, Bernd, Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow (March 7, 2015). International Journal of Research in Marketing, 32 (3), 2015 Forthcoming ; Rotman School of Management Working Paper No. 2575159. 

Agrawal, Ajay and Catalini, Christian and Goldfarb, Avi, Are Syndicates the Killer App of Equity Crowdfunding? (February 25, 2015). MIT Sloan Research Paper No. 5126-15; Rotman School of Management Working Paper No. 2569988.

Landry, Peter, Bad Habits and Endogenous Decision Points (February 22, 2015). Rotman School of Management Working Paper No. 2732649. Available at SSRN: https://ssrn.com/abstract=2732649or http://dx.doi.org/10.2139/ssrn.2732649