Rotman School of Management

Main Content

Nielsen Consumer Panel Data and Retail Scanner Data

For tenure and tenure track faculty; PhD and Post-Doc students can register for this database if a registered faculty member is listed as an advisor.

Two datasets are available: Consumer Panel Data, and Retail Scanner Data. Information is available about the two datasets here. 

Available to all U of T tenure and tenure track faculty. This excludes lecturers and visiting professors.

Eligible faculty may use the data for teaching purposes of undergraduates or master’s level students.

Eligible users will be asked to comply with specific criteria and requirements in order to access and use the Nielsen data.Please read the policy carefully as the access requirements and data usage are unique.

If you have any questions, please contact Sean Forbes (forbes@rotman.utoronto.ca). 

Request a registration code here from the Kilts Center for Marketing. 

© Rotman School of ManagementAASCB