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Andrew T. Ching

Andrew T. Ching

Andrew T. Ching

Professor of Marketing


PhD, University of Minnesota
MA, University of Minnesota
MA, University of British Columbia
B.Econ., Australian National University




Andrew Ching is a Professor of Marketing at Rotman, and cross-appointed at the Department of Economics.  His research focuses on developing (i) new structural models and estimation methods to understand learning and strategic behaviour of consumers, firms and managers, (ii) new methods to extract market intelligence/information contained in unstructured data (e.g., users reviews, critics, news articles, etc.).  He has been awarded several research grants from Social Sciences and Humanities Research Council (SSHRC).  He has also received the Young Economist Award from the European Economic Association, Honorable Mention for the Dick Wittink Award, and Excellence in Refereeing Award from American Economic Review and International Journal of Industrial Organization.  His papers are published in Econometrica, Management Science, Marketing Science, Journal of Applied Econometrics, International Economic Review, International Journal of Industrial Organization, Quantitative Marketing and Economics, Journal of Choice Modelling, Journal of Banking and Finance, and Journal of Medical Internet Research.  He is currently serving as an associate editor for Management Science, a member of editorial review board for Marketing Science and Journal of Marketing Research.  

Other Info

Personal Website:

Academic Positions

  • 2016-present

    Professor of Marketing, University of Toronto

  • 2010-2016

    Associate Professor of Marketing, University of Toronto

  • 2004-2010

    Assistant Professor of Marketing, University of Toronto

  • 2003-2004

    Visiting Professor of Economics, University of Wisconsin, Madison

  • 2002-2003

    Visiting Professor of Economics, University of California, Los Angeles

  • 2000-2003

    Assistant Professor of Economics, The Ohio State University

Selected Publications - Papers

  • The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs

    Andrew Ching; Robert Clark; Ignatius Horstmann; Hyunwoo Lim

    Marketing Science



    Pages: 158-181

  • Quantifying the Impacts of Limited Supply: The Case of Nursing Homes

    Andrew Ching; Fumiko Hayashi; Hui Wang

    International Economic Review



    Pages: 1291-1322

  • A Simple Method to Estimate the Roles of Learning, Inventory and Experimentation in Consumer Choice

    Andrew Ching; Tulin Erdem; Michael Keane

    Journal of Choice Modelling



    Pages: 60-72

  • Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards

    Botao Yang, Andrew Ching

    Management Science



    Pages: 903-922

  • Learning Models: An Assessment of Progress, Challenges and New Developments

    Andrew Ching, Tulin Erdem, Michael Keane

    Marketing Science



    Pages: 913-938

  • A Practitioner Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models

    Andrew Ching, Susumu Imai, Masakazu Ishihara, Neelam Jain

    Quantitative Marketing and Economics



    Pages: 151-196

  • Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions

    Andrew Ching, Masakazu Ishihara

    Management Science



    Pages: 1374-1387

  • A Dynamic Oligopoly Structural Model for the Prescription Drug Market After Patent Expiration

    Andrew Ching

    International Economic Review



    Pages: 1175-1207

  • Consumer Learning and Heterogeneity: Dynamics of Demand for Prescription Drugs After Patent Expiration

    Andrew Ching

    International Journal of Industrial Organization



    Pages: 619-638

  • Payment Card Rewards Programs and Consumer Payment Choice

    Andrew Ching, Fumiko Hayashi

    Journal of Banking and Finance



    Pages: 1773-1787

  • The Effects of Detailing on Prescribing Decisions under Quality Uncertainty

    Andrew Ching, Masakazu Ishihara

    Quantitative Marketing and Economics



    Pages: 123-165

  • Bayesian Estimation of Dynamic Discrete Choice Models

    Susumu Imai, Neelam Jain, Andrew Ching




    Pages: 1865-1899

  • The Price Consideration Model of Brand Choice

    Andrew Ching, Tülin Erdem, Michael Keane

    Journal of Applied Econometrics



    Pages: 393-420

  • Challenges to Evidence-Based Prescribing in Clinical Practice

    Muhammad Mamdani, Andrew Ching, Brian Golden, Magda Melo, Ulrich Menzefricke

    The Annals of Pharmacotherapy



    Pages: 209-224

  • Recent Advances in Structural Econometric Modeling: Dynamic, Product Positioning, and Entry

    J.-P. Dube, K. Sudhir, A. Ching, G. Crawford, M. Draganska, J. Fox, W. Hartmann, G. Hitsch, B. Viard, M. Villas-Boas, and N. Vilcassim

    Marketing Letters



    Pages: 209-224

  • Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry

    P. Manchanda, D. Wittink, A. Ching, P. Cleanthous, M. Ding, X.J. Dong, P. Leeflang, S. Misra, N. Mizik, S. Narayanan, T. Steenburgh, J.E. Wieringa, M. Wosinska, Y. Xie

    Marketing Letters



    Pages: 293-308

Research and Teaching Interests

Quantitative Marketing, Industrial Organization, Applied Econometrics, Economics and Marketing of Healthcare Industries

Honors and Awards

  • 2016

    Excellence in Refereeing Award, American Economic Review

  • 2015-2020

    Insight Grant 1, ranked 1st in Committee 435-3A, SSHRC

  • 2015-2020

    Insight Grant 2, SSHRC

  • 2015

    Excellence in Reviewing, International Journal of Industrial Organization

  • 2015

    One of the Most Cited Articles published since 2010, International Journal of Industrial Organization

  • 2014

    One of the Most Cited Articles published since 2009, International Journal of Industrial Organization

  • 2012

    Excellence in Teaching Award, University of Toronto

  • 2011

    Honorable Mention of Dick Wittink Prize, Quantitative Marketing and Economics

  • 2009

    AIC Institute of Corporate Citizenship Grant, University of Toronto

  • 2006-2008

    Connaught New Staff Matching Grant, University of Toronto

  • 2007-2012

    Research Grant, SSHRC

  • 2004-2005

    Connaught Start-up Grants, University of Toronto

  • 2003

    Young Economist Award, European Economic Association

  • 2001-2002

    Seed Grant Award, The Ohio State University

  • 1998-2000

    Heller Fellowship, University of Minnesota

  • 1994-1995

    Graduate School Fellowship, University of Minnesota

  • 1993-1994

    Tina Moris Fellowship, University of British Columbia

Professional Affiliations/Memberships

  • Chinese Economic Assocation in North America

  • American Economic Association

  • The Econometric Society

  • INFORMS Society of Marketing Science

  • American Marketing Association

Academic / Professional Service

  • 2014-

    Associate Editor, Management Science

  • 2017

    Associate Editor, Marketing Science, a special issue of Marketing Science on Health

  • 2014-

    Editorial Review Board Member, Marketing Science

  • 2016-

    Editorial Review Board Member , Journal of Marketing Research

  • 2007-

    Editorial Advisory Board Member , International Journal of Pharmaceutical and Healthcare Marketing

  • 2011-2017

    Ph.D. Coordinator, Rotman School of Management, University of Toronto

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