Rotman School of Management, University of Toronto

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Kristen Duke

Kristen Duke

Assistant Professor of Marketing


Kristen Duke is an Assistant Professor of Marketing at Rotman at the University of Toronto. Her research investigates how consumers make decisions and experience the outcomes of those decisions—particularly when they involve risk, uncertainty, or complex emotions. Her research has been published in the Journal of Consumer Research, Journal of the Association for Consumer Research, and Organizational Behavior and Human Decision Processes, and has been featured in popular press outlets including Late Night with Seth Meyers, The Wall Street Journal, The New York Times, NPR, Time Magazine, and Harvard Business Review.

Academic Positions

  • 2019 - present

    Assistant Professor of Marketing, University of Toronto

Research and Teaching Interests

Consumer behavior, judgment and decision making, framing effects, risk and uncertainty, emotions

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