Rotman School of Management

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Richard Florida

Richard Florida

Director, Martin Prosperity Institute  
Professor of Business and Creativity

Degrees: PhD in Urban Planning, Columbia University
BA in Political Science, Rutgers College
Email: Send an email to Richard Florida


Richard Florida is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto. Previously, Florida has held professorships at George Mason University and Carnegie Mellon University and taught as a visiting professor at Harvard and MIT. Florida earned his Bachelor’s degree from Rutgers University and his Ph.D. from Columbia University. His research provides unique, data-driven insight into the social, economic and demographic factors that drive the 21st century world economy.

Academic Positions

2007-present  Professor of Business and Creativity; Rotman School of Management
2007-present  Director; Martin Prosperity Institute, Rotman School of Management
2004-2007  Hirst Professor of Public Policy; George Mason University
2001-2005  Director, Software Industry Center; Carnegie Mellon University
1996-2004  Heinz Professor of Economic Development; Carnegie Mellon University
1993-1998  Director, Center for Economic Development; Carnegie Mellon University
1995-1996  Visiting Professor; Kennedy School of Government, Harvard University

Non-Academic Positions

2002-present  Founder; Creative Class Group
2004-2007  Non-Resident Senior Fellow; Brookings Institution

Selected Publications - Papers

  • Talent, Technology and Tolerance in Canadian Regional Development; Richard Florida, Charlotta Mellander, Kevin Stolarick; The Canadian Geographer; Issue: 54(3); 2010; Pages: 277-304
  • There Goes the Metro: How and Why Artists, Bohemians and Gays Effect Housing Values; Richard Florida and Charlotta Mellander; Journal of Economic Geography; Issue: 10(2); 2010; Pages: 167-188
  • Sonic City: The Evolving Economic Geography of the Music Industry; Richard Florida and Scott Jackson; Journal of Planning Education and Research; Issue: 29(3); 2010; Pages: 310-321
  • Why Canada Needs a Great Reset; Richard Florida; Ottawa Citizen; 2010
  • America's Top 20 Gayest Cities; Richard Florida; The Daily Beast; 2010
  • Urban Authenticity; Richard Florida; The Atlantic; 2010
  • How the Crash Will Reshape America; Richard Florida; The Atlantic; 2009

Selected Publications - Books and Chapters

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity; Richard Florida; Harper Collins US; Random House Canada; Issue: April; 2010
  • Ontario in the Creative Age; Richard Florida and Roger Martin; Martin Prosperity Institute Report; Issue: February; 2009
  • Who's Your City: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life, (Canadian version); Richard Florida; Basic Books; Random House; 2009
  • Who's Your City: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life; Richard Florida; Basic Books; Random House; 2008
  • Cities and the Creative Class; Richard Florida; Routledge; 2004
  • The Rise of the Creative Class; Richard Florida; Basic Books; 2002
  • Beyond Mass Production: The Japanese System and Its Transfer to the United States; Martin Kenney and Richard Florida; Oxford University Press; 1993

Honors and Awards

2010  Invited Lecturer; Royal Geographic Society, London, England
2009  Commencement Speech; University of Toronto
2006  Voices of Innovation; BusinessWeek
2005  Best and Brightest; Esquire Magazine
2005  Inaugural Parnes Creativity Award; Creative Problem-Solving Institute
2004  Breakthrough Idea of the Year; Harvard Business Review
2002  Book of the Year; Washington Monthly

Research and Teaching Interests

Economic Development, Creativity, Location, Innovation  

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