Rotman School of Management

Main Content

Heather Fraser

Heather Fraser

    Heather Fraser

    Adjunct Professor at the Rotman School of Management

    Degrees: BBA, Stephen M. Ross School of Business, University of Michigan, 1979
    Email: Send an email to Heather Fraser


    Heather Fraser is Adjunct Professor at Rotman.  She is co-founder of Rotman DesignWorks.  She is a leader in Business Design practices and design-inspired student programs. She consults on Business Design initiatives for corporations, public entities, and educational institutions internationally.  In 2012, Heather started up a new independent venture, Vuka Innovation, which is dedicated to building organizations’ capacity to innovate through Business Design. Heather is the author of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design.  Prior to joining Rotman, Fraser held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design.

    Academic Positions

    2012-Present  Expert in Residence; Rotman School of Managment
    2005-Present  Adjunct Professor; Rotman School of Management
    2005-2012  Director of Rotman Designworks and the Business Design Initiative; Rotman School of Management

    Non-Academic Positions

    2012-Present  Founder and CEO;Vuka Innovation Inc.
    2006-Present  Founder and Chair;Firefly Foundation
    1994-2004  EVP, Managing Director, Principal;TAXI Advertising & Design
    1992-1993  Co-Managing Director;Ogilvy & Mather
    1989-1992  Account Director, VP Group Account Director;Ogilvy & Mather
    1986-1989  Associate Advertising Manager;Procter & Gamble
    1982-1986  Brand Manager;Procter & Gamble
    1979-1981  Consumer Research Associate;Procter & Gamble

    Selected Publications - Papers

    Selected Publications - Books and Chapters

    Academic / Professional Service

    2007-Present  Advisory Board for OCAD Graduate Degree Program; OCAD
    2007-Present  Campaign Cabinet Member; Alzheimer Society of Ontario
    2005-Present  Created and launched Canada's first formalized 'student agency' program between the Rotman School of Management and Ontario College of Art & Design; Rotman School of Management
    2004  Vice Chair of The Board of Directors for the ICA and Chair of the Education & Professional Development initiative (developed and led an industry-wide initiative to rejuvenate graduate interest in advertising careers); ICA
    2003  Chair of the 2003 CASSIES Judging committee; CASSIES

    Research and Teaching Interests

    Business Design, Integrative Thinking, Innovation  

    Login to my account

    © Rotman School of ManagementAASCB