Rotman School of Management

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Avi Goldfarb


    Avi Goldfarb

    Professor of Marketing  

    Degrees: Phd, Northwestern University, 2002
    MA, Northwestern University, 1999
    BAH, Queen's University, 1997
    Email: Send an email to Avi Goldfarb


    Avi Goldfarb is Professor of Marketing at Rotman. Much of his research focuses on understanding the impact of information technology on marketing, on universities, and on the economy. His research has also explored the value of brands and the role of experience in managerial decision-making. Avi has published over 50 articles in a variety of outlets in economics, marketing, statistics, computing, and law. Further details about his research can be found at

    Academic Positions

    2015-  Ellison Professor of Marketing; Rotman School of Management
    2012-  Professor of Marketing; Rotman School of Management
    2014-  Research Associate; National Bureau of Economic Research
    2008-2012  Associate Professor of Marketing; Rotman School of Management
    2002-2008  Assistant Professor of Marketing; Rotman School of Management

    Non-Academic Positions

    2015-  Chief Data Scientist;Creative Destruction Lab

    Selected Publications - Papers

    Selected Publications - Books and Chapters

    Academic / Professional Service

    2008-2015  Coeditor; Journal of Economics and Management Strategy
    2012-2015  Associate Editor; Journal of Marketing Research
    2010-2015  Associate Editor; Management Science
    2016-  Senior Editor; Marketing Science

    Research and Teaching Interests

    Digital markets, information and communications technology, economics of digitization, brand equity, marketing research.  

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