Rotman School of Management

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Avi Goldfarb

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    Avi Goldfarb

    Professor of Marketing  

    Degrees: Phd, Northwestern University, 2002
    MA, Northwestern University, 1999
    BAH, Queen's University, 1997
    Email: Send an email to Avi Goldfarb

    Bio

    Avi Goldfarb is Professor of Marketing at Rotman. Much of his research focuses on understanding the impact of information technology on marketing, on universities, and on the economy. His research has also explored the value of brands and the role of experience in managerial decision-making. Avi has published over 50 articles in a variety of outlets in economics, marketing, statistics, computing, and law. Further details about his research can be found at http://www-2.rotman.utoronto.ca/~agoldfarb/

    Academic Positions

    2002-2008  Assistant Professor of Marketing; Rotman School of Management
    2008-2012  Associate Professor of Marketing; Rotman School of Management
    2012-  Professor of Marketing; Rotman School of Management

    Selected Publications - Papers

    Academic / Professional Service

    2008-  Coeditor; Journal of Economics and Management Strategy
    2012-  Associate Editor; Journal of Marketing Research
    2010-  Associate Editor; Management Science

    Research and Teaching Interests

    Information and communications technology, brand equity, applied econometrics, marketing research.  

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    http://www.rotman.utoronto.ca/~agoldfarb/