Andrew A. Mitchell
Bio
Andrew Mitchell is the Patricia Ellison Emeritus Professor of Marketing at Rotman. His current research focus is on self-control, persuasion, metacognitive processes, nonconscious processes and the effects of knowledge, emotions, and personality traits on judgements and choice. He has published over 50 articles including articles in the Journal of Consumer Research, Journal of Marketing Research, Management Science and Journal of Marketing.
Selected Publications - Papers
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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
In K. Machlait and R. Yalch (eds.), Online Consumer Behavior, Hillsdale, N.J.: Lawrence Erlbaum Associates
Issue:30
2003
Pages: 443-454
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Auctions: Research Opportunities in Marketing
with D. Chakravarti, et al.
Marketing Letters
Issue:13
2002
Pages: 281-296
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The Use of Alternative Knowledge Acquisition Procedures in the Development of a Knowledge Base Media Planning System
International Journal of Man-Machine Studies
Issue:26
1987
Pages: 399-411
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The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
Journal of Consumer Research
1986
Pages: pp. 12-24
Selected Publications - Books and Chapters
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The Influence of Implicit Attitudes on Choice when Consumers Are Confronted with Conflicting Attribute Information
Melanie A. Dempsey and Andrew A. Mitchell
Journal of Consumer Research
Issue:37
2010
Pages: 614-625
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How Banner Ads Affect Brand Choice Without Click-Through
In K. Machlait and R. Yalch (eds.), Online Consumer Behavior, Hillsdale, N.J.: Lawrence Erlbaum Associates
2005
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The Assessment of Alternative Measures of Consumer Expertise
with P. Dacin
Journal of Consumer Research
Issue:23
1996
Pages: 219-239
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Point of Sale Data in Consumer Goods Marketing: Transforming Marketing From an Art to a Science
With (D. Ing), In Blattberg, R. Glazer, and J. Little (eds.), The Information Revolution in Marketing, Harvard University Press
1994
Pages: 30-57
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A Framework for Understanding the Effect of Advertising Exposure on Choice
with P. Nedungadi and I. Berger
In A.A. Mitchell (ed.), Advertising Exposure, Memory and Choice, Hillsdale, N.J.: Lawrence Erlbaum Associates
1993
Pages: 89-116
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Attitude Toward the Advertisement Effects Over Time and in Attitude Change Situations
In A.A. Mitchell (ed.), Advertising Exposure, Memory and Choice, Hillsdale, N.H.: Lawrence Erlbaum Associates
1993
Pages: 89-116
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The Effect of Advertising Repetition on Attitude Accessibility, Attitude Confidence/Certainty and the Attitude-Behaviour Relationship
with I. Berger
Journal of Consumer Research
Issue:16
1989
Pages: 269-279
Honors and Awards
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1971
University of California at Berkeley, Selected to represent the University of California at Berkeley, at the AMA doctoral Consortium