Rotman School of Management

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Mengze Shi

Mengze Shi

    Mengze Shi

    Associate Professor of Marketing  

    Degrees: PhD, MSIA, Carnegie Mellon University
    MBA, University of International Business and Economics, Beijing
    BSc, Fudan University, Shanghai, China
    Email: Send an email to Mengze Shi


    Mengze Shi is Associate Professor of Marketing at Rotman. His research is focused on incentives, specifically how people respond to incentives and how companies should design incentive programs. He has investigated a wide range of consumer incentive programs, including loyalty rewards, sweepstakes, group buying, discounts, and direct mails, as well as incentives for sales agents such as commissions and sales contests. His work has covered such industries as airlines, wireless communications, gasoline retailing and mailing catalogs.

    Academic Positions

    from 2004  Associate Professor of Marketing; Rotman School of Management
    Spring 2008  Visiting Associate Professor of Marketing; Cheung Kong School of Business, Beijing
    Fall 2007  Visiting Associate Professor of Marketing; Carnegie Mellon University
    2001-2004  Assistant Professor of Marketing; Rotman School of Management
    1997-2001  Assistant Professor of Marketing; Hong Kong University of Science and Technology

    Selected Publications - Papers

    • Threshold Effects in Online Group Buying; Wu, J., Shi, M., Hu, M.; Management Science, Forthcoming; 2014
    • Product and price decisions in crowdfunding; with M. Hu and X. Li; Marketing Science; 2014
    • Sequential and Simultaneous Group Buying Mechanism; with Hu and Wu; Management Science; 2013
    • Strategic Relationship between Endogenous and Exogenous Switching Costs; M. Shi; Quantitative Marketing and Economics; 2012
    • Consumer Value-maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation; with A. Kalra; JMR; Issue: April; 2010
    • Empirically Investigating the Value of a Brand Alliance in Professional Team Sports; with Yupin Yang and Avi Goldfarb; Marketing Science; Issue: November; 2009
    • Price competition with reduced consumer switching costs: the case of wireless number portability in cellular phone industry; with J. Chiang and B. Rhee; Management Science; Issue: 52; 2006
    • Salesforce compensation scheme and consumer inference; with Ajay Kalra and Kannan Srinivasan; Management Science; Issue: May; 2003
    • Reward Programs and TAcit Collusion; with Byung-Do Kim and Kannan Srinivasan; Marketing Science; Issue: Spring; 2001
    • Designing Optimal Sales Contests: A Theoretical Perspective; with Ajay Kalra; Marketing Science; Issue: Spring; 2001
    • Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models; with Fusun Gonul; Management Science; Issue: September; 1998

    Honors and Awards

    2003  Roger Martin and Nancy Lang Awards for Excellence in Research; Rotman School of Management

    Research and Teaching Interests

    Have taught new product development and design practicum, marketing research, marketing data analysis, channel management, and PhD seminars. Recent research focuses on consumer participation in online group buying and crowd-funding programs, incentive programs in product development, service management, and sales management.  

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