Rotman School of Management

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David Soberman

David Soberman

    David Soberman

    Canadian National Chair in Strategic Marketing
    Area Coordinator, Marketing
    Professor of Marketing 

    Degrees: PhD, University of Toronto
    MBA, Queen's University
    BSc in Chemical Eng., Queen's University
    Email: Send an email to David Soberman
    Phone: 416-978-5445


    David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing. David was previously at INSEAD and joined the Rotman School in 2008. His research is focused on understanding how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. Prior to academia, David held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.

    Academic Positions

    2010-  Canadian National Chair and Professor; Rotman School of Management
    2008-2010  Professor; Rotman School of Management
    2008-2010  Professor; INSEAD
    1996-2008  Assistant/AssociateProfessor; INSEAD

    Selected Publications - Papers

    Recent Presentations

    Academic / Professional Service

    2011-  Co-Chair, Science to Practice Committee; Marketing Science, ISMS
    2007-present  Editorial Board; Marketing Science
    2007-present  Area Editor; International Journal of Research in Marketing

    Honors and Awards

    2000  Winner of Little Best Paper Award; Marketing Science Institute
    2005  Finalist for Little Best Paper Award; Marketing Science Institute
    2006  Best Paper Award; International Journal of Research in Marketing
    2009-2014  Research Grant (Healthcare and Marketing); SSHRC
    2010  Best Marketing Case Award (the Ford Ka); European Case Awards
    2012  Finalist for Long Term Impact Award; INFORMS

    Professional Affiliations/Memberships

    Professional Engineer (Ontario)
    Member of AMA
    Member of INFORMS

    Research and Teaching Interests

    Game Theory, Business to Business Marketing, Marketing Strategy, Marketing Research Channel Management, Managerial Economics  

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