David Soberman
Bio
David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing. David returned to Canada in 2008 after spending 12 years at INSEAD. His research is focused on understanding how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. Prior to academia, David held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.
Academic Positions
| 2010- | Canadian National Chair and Professor; Rotman School of Management |
| 2008-2010 | Professor; Rotman School of Management |
| 2008-2010 | Professor; INSEAD |
| 1996-2008 | Assistant/AssociateProfessor; INSEAD |
Selected Publications - Papers
Academic / Professional Service
| 2011- | Co-Chair, Science to Practice Committee; Marketing Science, ISMS |
| 2007-present | Editorial Board; Marketing Science |
| 2007-present | Area Editor; International Journal of Research in Marketing |
Honors and Awards
| 2000 | Winner of Little Best Paper Award; Marketing Science Institute |
| 2005 | Finalist for Little Best Paper Award; Marketing Science Institute |
| 2006 | Best Paper Award; International Journal of Research in Marketing |
| 2009-2011 | Research Grant (Healthcare and Marketing); SSHRC |
| 2010 | Best Marketing Case Award (the Ford Ka); European Case Awards |
Professional Affiliations/Memberships
| Professional Engineer (Ontario) |
| Member of AMA |
| Member of INFORMS |
Research and Teaching Interests
Game Theory, Business to Business Marketing, Marketing Strategy, Marketing Research
Channel Management, Managerial Economics
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