Rotman School of Management

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Alison Jing Xu

Alison Jing Xu

    Alison Jing Xu

    Assistant Professor of Marketing, Department of Management, University of Toronto Scarborough

    Degrees: PhD, University of Illinois at Urbana-Champaign
    BA, Beijing Foreign Studies University
    Email: Send an email to Alison Jing Xu
    Phone: 416-946-0151


    Alison Jing Xu is an Assistant Professor of Marketing in the Department of Management at the University of Toronto-Scarborough, with a cross-appointment to the Marketing area at Rotman.  Her research takes the information processing approach to examine the processes of mind-sets, goals, and sensory inputs influence consumer judgments and decision making. Her articles have been published in various journals, including the Journal of Consumer Research, Psychological Science, Management Science, the Journal of Consumer Psychology and the Journal of Experimental Psychology: General, and Advances in Experimental Social Psychology. Her research won The Franco Nicosia ACR Best Competitive Paper Award in 2008.

    Academic Positions

    2010-  Assistant Professor; University of Toronto

    Selected Publications - Papers

    Honors and Awards

    2013  Finalist, JCP Park Outstanding Contributor Award; Journal of Consumer Psychology
    2011-2014  Standard Research Grant; Social Sciences and Humanities Research Council of Canada (SSHRC)
    2009  Sheth-Sudman Award for Excellence in Research; University of Illinois at Urbana-Champaign
    2009  Richard D. and Anne Marie Irwin Fellowship; University of Illinois at Urbana Champaign
    2008  Winner, The Franco Nicosia ACR Best Competitive Paper Award; Association for Consumer Research

    Research and Teaching Interests

    Judgment and Decision-Making Processes; Behavioral Mind-sets; Generalized Motivation; Sensory Experiences and Decision Making; Risk Perceptions; Persuasion  

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