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How the Rotman School of Management built Canada’s Top MBA

Best in Class

In a survey of the reputations of MBA schools across the country, Rotman takes the top spot. "When it comes to reputation, there’s no beating Rotman" - Canadian Business Magazine.

The prestigious University of Toronto business school has always been held in high regard on Bay Street, where many of its faculty established their careers. This year, in its first comprehensive reputational survey, Canadian Business magazine ranks Rotman the No. 1 MBA in Canada, followed by the Queen’s School of Business and the Ivey Business School at Western University.

With a new $92-million glass tower on the U of T campus, a program that typically leads the Canadian pack in global MBA rankings and a dean whose C.V. includes a stint as senior deputy governor at the Bank of Canada, it’s not surprising that Rotman has a great reputation.


“It’s a world-renowned institution with international connections.”

-Respondent to Canadian Business magazine's reputational survey


It’s a “world-renowned institution with international connections,” commented one respondent. Another highlighted Rotman’s “professors, learning environment and knowledge acquired,” identifying the program as the best in the country. The curriculum’s high standing in international rankings (it won the No. 1 Canadian school spot in the Financial Times’ most recent ranking) also received frequent mention.

The Top 10 MBA Schools by Reputation

Should a school’s reputation actually matter to aspiring students? While some might dismiss reputation as a superficial measure of a program’s success, there’s no denying the allure of some degrees: 87% of respondents in our proprietary survey said that “having an MBA from a top branded program has great value.” Translation: A high-wattage degree can make a difference when graduates seek employment.

The survey, conducted by Rogers’ Consumer Insights Team, polled close to 1,000 Canadians about the 41 institutions that offer MBA programs in Canada. It also asked a number of questions about the value of an MBA education (more about our methodology).

Among the key findings:

  • 38% percent of respondents believe that an MBA degree is maintaining its value; 36% say that the value of an MBA is steadily or rapidly increasing.
  • A little over one-third (34%) perceive Canadian MBA programs to be better than internationally available MBA programs. Another three in five (59%) feel that the programs are comparable.
  • MBA graduates say they have seen average income increases of 24% as a result of obtaining an MBA degree.

Read the full story in the Canadian Business.

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