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Big Ideas Speaker Series @ Rotman - Adam Lashinsky

4:15-4:59pm check-in: 5:00pm sharp to 5:59pm book talk; 6:00-6:10pm book sale

Event Details

Speaker Series

Wild Ride Book Cover
Date: Thursday June 01, 2017 | 05:00 PM - 06:00 PM
Speaker(s): Adam Lashinsky, Reporter and Executive Editor, Fortune magazine; Editorial Director, Fortune Brainstorm Tech Conference; Co-Chair, Fortune Global Forum; Regular Commentator, Fox News; New York Times-Bestselling Author
Topic: "Wild Ride: Inside Uber's Quest for World Domination" (Portfolio, May 23, 2017)
Venue: Fleck Atrium (Ground Floor, North Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: $37.00 plus HST per person (includes 1 signed hardcover copy of "Wild Ride" and 1 seat for the talk)
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SYNOPSIS: Fortune writer and bestselling author of Inside Apple's exposé of Uber, the multi-billion dollar Silicon Valley upstart that has disrupted the transportation industry around the world. Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Despite the company's significance to the on-demand economy and the mobile revolution, and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told. It's a story that start-up founders, executives of traditional businesses, tech-savvy readers, and drivers and riders alike will find riveting. Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's rapid growth from its murky origins to its plans for expansion into radically different industries. The company is fighting local competitors and lawmakers for markets around the world; it has already faced riots and protests in cities like Paris, Rio de Janeiro, and Mumbai. It fought, and lost, an expensive and grueling battle against rival Didi in China. Uber has also poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. Uber is in the headlines every day, but so much about its past and its future plans are still unknown to the public. Lashinsky will offer a look inside Uber's vault in this informative, deeply researched book about the ur-disruptor and its visionary and fierce CEO.

BIOGRAPHY: Adam Lashinsky is a Reporter and Executive Editor at Fortune, Editorial Director of the Fortune Brainstorm Tech Conference, and a Co-Chair of Fortune Global Forum. He is also the Author of the 2012 bestseller Inside Apple and a regular Commentator on Fox News. He lives in San Francisco with his wife and daughter.

Questions: Daniel Ellul | | 416-978-6119


416-978- 6119 or 416-978-6122

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