Rotman School of Management

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Mara Lederman on "Demystifying Data Analytics - What leaders need to know"

5:00 to 5:30pm registration check-in; 5:30 to 7:00pm presentations and Q&A; 7:00 to 7:30pm networking and reception

Event Details


Mara Lederman Profile Photo
Date: Monday December 04, 2017 | 05:30 PM - 07:00 PM
Speaker(s): Mara Lederman, Associate Professor, Strategic Management, Rotman School of Management
Topic: "Demystifying Data Analytics - What leaders need to know"
Venue: Desautels Hall (Second Floor, South Building)| map
Rotman School of Management, U of Toronto,
105 St George Street
Toronto, ON
Location: Toronto
Cost: $65.00 including HST; $45.00 including HST for Rotman Affiliates and CCHL Members; $20.00 including HST for CCHL Student Members
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SESSION SUMMARY: There is a lot of hype around big data and data analytics but many leaders lack a thorough understanding of what data can do and how to put it to work for their organization. In this session, Professor Mara Lederman will demystify some of the most common uses and applications of data. She’ll introduce participants to the three broad ways that organizations can use data - descriptive analysis, predictive analysis, and prescriptive analysis. Through discussion and case examples, she'll introduce you to the objectives and limitations of each type and help you get you started on the path toward leveraging the data assets of your organization.

BIOGRAPHY: Mara joined the faculty of the Rotman School of Management in 2003 after completing her PhD in Economics at MIT. Mara does empirical research in the areas of Industrial Organization and Organizational Economics. At a broad level, Mara studies how companies compete and how they organize themselves for competitive advantage. Her work has been published in the American Economic Review, the RAND Journal of Economics and the Review of Economics and Statistics, among others. On the teaching side, Mara delivers courses on business strategy, data analytics, and business problem-solving in Rotman’s MBA and Executive Education programs. Mara is also the Director of Research Resources and Centres for the School.

MAINTENANCE OF CCHL CERTIFICATION: Attendance at this program entitles certified Canadian College of Health Leaders members (CHE / Fellow) to 1.50 Category I credits toward their maintenance of certification requirement.

ABOUT THE CENTRE FOR HEALTH SECTOR STRATEGY: Launched in 2004, the Centre for Health Sector Strategy @ Rotman is a strategic area of focused research for the Rotman School. Under the direction of Professor Brian R. Golden and a board of advisors from industry, government and academia, the centre drives a research agenda that produces actionable management knowledge for the health sector and the life sciences.

NEW - Global Executive MBA for Healthcare and the Life Sciences: The pace of change in healthcare and the life sciences sector has been accelerating, creating a demand for professionals who can navigate the strategic, economic, political, and social undercurrents that are changing the face of this global structure. To meet the challenge, the Rotman School of Management is introducing its Global Executive MBA for Healthcare and the Life Sciences. Grounded in world-class thought leadership and practical instruction, this 18-month program will you help develop the expertise you need to drive your career.


416-978- 6119 or 416-978-6122

Cancellation Policy

Cancellations received in writing to 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.
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