Rotman School of Management

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Behavioural Economics at Work

Understand and influence consumer behaviour

In partnership with BEAR
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Overview

Every organization is in the business of changing behavior.

Dilip Soman
Professor of Marketing

Every organization is in the business of changing behavior. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.

Despite this being a universal constant across the board, many organizations are not good at managing behaviour change. Human behaviour is complex, and without the right tools and information, it can seem irrational, unpredictable, and difficult to measure.

Over the course of two days, this program introduces you to insights from the science of behavioural economics and, more importantly, allows you to develop a process for thinking about how you can apply those insights in your own organization.

Rotman's Behavioural Economics in Action (BEAR) research institute conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs. This program is based on that proven research and methodology, providing hands-on experience so you can start applying what you've learned immediately upon returning to work.

Special Pricing

Rotman’s Behavioural Economics at Work program runs consecutively this spring with our Design Thinking Workshop, making it easier for executives to benefit from more than one program. Each program on its own is an exemplary leadership experience. By combining these two programs, participants benefit from a more robust set of tools, frameworks and skills to drive immediate and sustainable innovation and change in their organization.

A discount is available to those who register for both Behavioural Economics and the Design Thinking Workshop. Please reference the discount code BUNDLE to receive a 20% bursary on these programs. Please note, because this is considered a bursary, you will also need to fill out an employment form and provide your SIN once the applications have been processed.

Those who are interested must submit applications for both programs to be eligible for the discount.

Key Benefits

By the end of the program, participants will be able to:

  1. Understand the foundations of behavioral economics, and to develop a framework for behavior change
  2. Develop the ability to audit processes and touchpoints to identify potential barriers, and to use evidence based approaches to behavior change.
  3. Understand the social and digital consumer, and what they mean for organizations
  4. Identify business and policy opportunities that arise from a deep understanding of human behaviour. These might include
    1. product opportunities
    2. customer experience design
    3. process improvements
    4. policy innovation and media / communication innovation

Who Should Attend

This program is designed for senior managers who need to influence behaviour and drive decision making in their organization. Those responsible for

  • product development
  • human resources
  • marketing
  • business development
  • sales
  • financial management and
  • managing risk

from both the private and public sector will benefit from this exploration into the complexities of human behaviour.

The insights from this program will also be beneficial to government and legal departments, privacy commissioners, physicians, healthcare providers, and wealth managers. 

Schedule

Day 1

An Introduction to Behavioural Insights: A Framework

Deep Dives: Choice Architecture, Nudging and Behaviourally Informed Policy

Day 2

The Digital and Social Consumer

Behaviourally Informed Organizations: The Science of Experimentation and the way Forward

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Fee: $3,150 CAD + HST

Application Process

Before beginning the application process, please review the application policies. To apply, complete the online application form.

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Apply NowBehavioural Economics at Work

Each application is reviewed by Rotman's admissions committee to ensure participants have the appropriate academic and work experience. 

Special Pricing

Rotman’s Behavioural Economics at Work program runs consecutively this spring with our Design Thinking Workshop, making it easier for executives to benefit from more than one program. Each program on its own is an exemplary leadership experience. By combining these two programs, participants benefit from a more robust set of tools, frameworks and skills to drive immediate and sustainable innovation and change in their organization.

A discount is available to those who register for both Behavioural Economics and the Design Thinking Workshop. Please reference the discount code BUNDLE to receive a 20% bursary on these programs. Please note, because this is considered a bursary, you will also need to fill out an employment form and provide your SIN once the applications have been processed.

Those who are interested must submit applications for both programs to be eligible for the discount.

Participant Notification Process

If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.

Payment

A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first. Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. Deposits will be refunded to applicants not accepted to the program.

Fee Reduction

Rotman Executive Program graduates or Rotman MBA / EMBA alumni are eligible for a discount equivalent to 10% of the program tuition. In addition, partner discounts are also offered for some programs. Where program applicants are eligible for more than one discount, only the greater discount will be applied towards the tuition fee. Discounts are not redeemable for cash.

*Participants will be responsible for their own travel, accommodation and incidental costs. Participants requiring accommodation during the program are eligible for preferred Rotman rates at select hotels. For more information contact an Executive Programs representative at executiveprograms@rotman.utoronto.ca.

Dates and FeesMark your calendar

Dates: April 19–20, 2017

Rotman School of Management

Fee: $3,150 CAD + HST

Questions?We’re here to help

Our Learning Advisors: Joanne and Giordano

Speak to Joanne and Giordano, our expert Learning Advisors about choosing the right program for you or your organization.

Tel: 416.978.8815

Canada-Ontario Job Grant

Canada-Ontario Job Grant

The Canada-Ontario Job Grant reimburses employers two thirds of the training costs of their employees.

Click here to learn more.

Nudge, the Animation

Rotman faculty offer insights from the amazing world of behavioural economics.

Faculty and Instructors