Rotman School of Management, University of Toronto

Main Content

Leading in the New World of Ophthalmology: Private Clinics

A weekend workshop for surgeons who currently own, or are considering opening a private surgical clinic.

2-day interactive workshop
Dates: November 18–19, 2017
Location: 105 St. George Street, Toronto, Ontario
Fee: None

Overview

The Rotman School has developed an exciting new workshop focused on the strategies and operations of private ophthalmology clinics. These clinics, owned and operated by physicians, are becoming increasingly important in many provinces in Canada, as governments seek to contain healthcare costs by shifting ambulatory procedures out of hospitals into lower cost clinics that provide patients with quicker access and a fuller range of products and services than is currently offered by the public system.

Attendees will:

  • Improve their understanding of the public policy environment across Canada regarding private surgical clinics
  • Learn the basics of financial modeling of capital and operating costs for running a private clinic
  • Develop a deeper understanding of regulatory requirements for clinic architecture, marketing strategies and a range of operational tactics by listening to experts in the field

Sponsored by Johnson & Johnson Vision

Johnson and Johnson Vision

Key Benefits

During this workshop, you will:

  • Deepen your understanding of policy making and politics of provincial funding and regulation and their likely impact on your institutions;
  • Learn from successful strategies of leaders in ophthalmology across Canada;
  • Develop your personal leadership and management skills;
  • Enhance your personal network of ophthalmology leaders across Canada

Schedule

Day 1:

Day 2:

AM Public policy directions in Canada regarding ophthalmology

  • Review of recent policy developments, focusing on changes in fees
  • Future policy directions

AM 1 Keys to Successful Entrepreneurship

  • Focus
  • Pivoting (exploit opportunities from policy changes)
  • Risk
  • Customer acquisition
  • Technology
  • Organization

AM 2 Provincial Public policy in Ontario regarding private clinics

  • Review of current regulations regarding private clinics
  • Future policy directions

AM 2 Operating Strategies for Private clinics

  • Staff retention
  • HR issues
  • Operational issues

Lunch

Lunch

PM 1 Financial models for private clinics: Start-ups and Existing Clinics

  • Capital budgeting
  • Operating budgets
  • Return on investment

PM 1 Operating Strategies for Private clinics

  • Ways to cut costs
  • Lasik: yes or no?
  • Tbd

PM 2 Architecture and Design

  • Space planning
  • Regulatory requirement

PM 3 Marketing strategies for private clinics

  • Segmentation and targeting
  • Value proposition for patients
  • Role of premium lens
  • Pricing
 

Keynote Evening Speaker and Dinner





How to Apply

This program is now closed for applications. Please check back in the summer of 2018 for information on a future offering. If you have any questions about the program, please contact Arline Blackwood at arline.blackwood@rotman.utoronto.ca.

For More InformationContact Us

Arline Blackwood
Workshop Officer
Tel: 416.946.8441
Fax: 416.978.5656
Email: arline.blackwood@rotman.utoronto.ca

© Rotman School of ManagementAASCB