Mia Pearson

Bio

Mia Pearson has more than two decades of experience in creating and growing award-winning communications agencies.  She is currently Co-Founder of North Strategic, an integrated communications focused on fusing social and traditional PR. Mia is responsible for driving growth and fostering the overarching vision for the Canadian market.  In 2010, in her role as then President of Fleishman-Hillard Canada and its sister company, High Road Communications, Ms. Pearson saw Fleishman-Hillard receive a Best Place to Work Award, and one of High Road’s employees was named the Industry’s Most Creative Canadian.  High Road was listed as one of ten of Canada’s most creative agencies, the first time a public relations firm was included on the list. The same year, Ms. Pearson was named one of Canada’s Top 100 most powerful women by the Women’s Executive Network.

In 1996, she co-founded High Road Communications, one of Canada’s leading public relations agencies, which she sold to Fleishman-Hillard in 2000.  In January 2008, Ms. Pearson took on her new role as president of the Canada region.  Her knowledge and expertise encompass many practice areas, including consumer, marketing, financial, technology and lifestyle.  She works in partnership with her clients to develop integrated communications and marketing programs that get noticed in highly competitive and crowded markets.

Ms. Pearson currently serves on the advisory board Marketing Magazine, as well as the board of the Canadian Advanced Technology Association (CATA). She is a member of both CPRS and IABC.  Ms. Pearson is an active participant in the Rotman School of Business Judy Project, and she presents regularly on the topic of advancing women in business and the importance of personal branding.

A mother of two and avid outdoor sports enthusiast, she is passionate about the environment and creating a sustainable future for her children.  She loves spending time at her cottage and snowboarding with her family.