Avi  Goldfarb

Professor Avi Goldfarb
Associate Professor of Marketing
Rotman School of Management


Geography and the Internet

Publications
Working Papers

Publications

Forman, Chris, Avi Goldfarb, and Shane Greenstein. 2012. The Internet and Local Wages: A Puzzle. American Economic Review 102(1): 556-575.
     Working Paper Version      Online Appendix
Shows relationship between business use of advanced internet technology and growth in wages.

Goldfarb, Avi, and Catherine Tucker. 2011. Substitution between Online and Offline Advertising Markets. Journal of Competition Law and Economics 7(1), 37-44.
     Working Paper Version
Frames the results of "Search Engine Advertising: Channel Substitution when Pricing Ads to Context" and "Advertising Bans and the Substitutability of Online and Offline Advertising" in terms of market definition and the antitrust debate around online advertising platforms.

Goldfarb, Avi, and Catherine Tucker. 2011. Search Engine Advertising: Channel Substitution when Pricing Ads to Context. Management Science 57(3), 458-470.
     Final Version      Online Appendix
Examines the pricing of service engine advertisements for legal services in a natural experiment.

Goldfarb, Avi and Catherine Tucker. 2011 Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research 48(2), 207-228.
     Working Paper Version
Combine field and natural experiments to show that online advertising is most effective in places that ban offline advertising.

Forman, Chris, Anindya Ghose, and Avi Goldfarb. 2009. Competition between Local and Electronic Markets: How the benefit of buying online depends on where you live. Management Science 54(1),47-57.
     Final Version
Identifies the importance of local retail supply factors in online purchase decisions.

Forman, Chris, Avi Goldfarb, and Shane Greenstein. 2008. Understanding the Inputs into Innovation: Do Cities Substitute for Internal Firm Resources? Journal of Economics and Management Strategy, 17(2).
     Final Version
Examines the substitutability of internal firm resources and external local resources in process innovation.

Blum, Bernardo, and Avi Goldfarb. 2006. Does the internet defy the law of gravity? Journal of International Economics 70(2),384-405.
     Working Paper Version      Online Appendix
Shows that Americans are more likely to visit websites from nearby countries, most likely because tastes are correlated with distance.

Forman, Chris, Avi Goldfarb, and Shane Greenstein. 2005. How Did Location Affect Adoption of the Commercial Internet: Global Village vs. Urban Leadership. Journal of Urban Economics 58(3),389-420.
     Working Paper Version
Tests opposing theories on how location influenced the diffusion of Internet technology.

Forman, Chris, Avi Goldfarb, and Shane Greenstein. 2003. The Geographic Dispersion of Commercial Internet Use. In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies. Eds. Lorrie Faith Cranor and Steven S. Wildman. MIT Press. 113-145.
     Working Paper Version
Discusses the geographic dispersion of commercial Internet use.

Working Papers

Agrawal, Ajay, Christian Catalini, and Avi Goldfarb. Friends, Family, and the Flat World: The Geography of Crowdfunding
Examines the role of distance in crowdfunding.

Ghose, Anindya, Avi Goldfarb, and Sang Pil Han. How is the Mobile Internet Different? Search Costs and Local Activities.
Documents differences between the mobile internet and the PC-based internet

Forman, Chris, Avi Goldfarb, and Shane Greenstein. Digital Dispersion: An Industrial and Geographic Census of Commercial Internet Use
Explores adoption of Internet applications in commercial establishments.