Publications
Working Papers

Publications

Goldfarb, Avi and Catherine Tucker. 2011. Privacy Regulation and Online Advertising. Management Science 57(1), 57-71.
     Final Version
Combine field and natural experiments to show that online advertising became less effective in Europe after an increase in EU privacy regulation.

Goldfarb, Avi, and Catherine Tucker. 2011. Substitution between Online and Offline Advertising Markets. Journal of Competition Law and Economics 7(1), 37-44.
     Working Paper Version
Frames the results of "Search Engine Advertising: Channel Substitution when Pricing Ads to Context" and "Advertising Bans and the Substitutability of Online and Offline Advertising" in terms of market definition and the antitrust debate around online advertising platforms.

Goldfarb, Avi, and Catherine Tucker. 2011. Search Engine Advertising: Channel Substitution when Pricing Ads to Context. Management Science 57(3), 458-470.
     Final Version      Online Appendix
Examines the pricing of service engine advertisements for legal services in a natural experiment.

Goldfarb, Avi and Catherine Tucker. 2011 Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research 48(2), 207-228.
     Working Paper Version
Combine field and natural experiments to show that online advertising is most effective in places that ban offline advertising.

Goldfarb, Avi and Catherine Tucker. 2011. Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, lead article and discussion paper.
     Working Paper Version      Rejoinder
Use field experiment to show that targeted ads and highly visible ads work better separate than together.

Goldfarb, Avi and Catherine Tucker. 2011. Online Advertising in Advances in Computers volume 81. Ed. Marvin Zelkowitz. Elsevier.
     Working Paper Version 
Review article on online advertising.

Blum, Bernardo, and Avi Goldfarb. 2006. Does the internet defy the law of gravity? Journal of International Economics 70(2),384-405.
     Working Paper Version      Online Appendix
Shows that Americans are more likely to visit websites from nearby countries, most likely because tastes are correlated with distance.

Goldfarb, Avi. 2006. State Dependence at Internet Portals. Journal of Economics and Management Strategy 15(2), 317-352. Estimates switching costs at Internet portals using household-specific regressions.
     Final Version
Paper contains a reference to Understanding Internet Clickstream Data.

Goldfarb, Avi. 2006. The Medium-Term Effects of Unavailability. Quantitative Marketing and Economics 4(2), 143-171.
     Working Paper Version
Determines the effects of product unavailability on future choices in the context of a denial of service attack. Formerly "Why do temporary website shutdowns reduce future visits? Switching costs vs. changing preferences".

Goldfarb, Avi. 2004. Concentration in Advertising-Supported Online Markets: An Empirical Approach. Economics of Innovation and New Technology, 13(6).
     Working Paper Version
Examines the relationship between concentration and market structure for advertising-based Internet companies.

Working Papers

Goldfarb, Avi and Catherine Tucker. How do advertising standards affect online advertising?
Examines how IAB advertising standards changed online ad effectiveness.

Campbell, James, Avi Goldfarb, and Catherine Tucker. Privacy Regulation and Market Structure
Theory paper exploring the potential of privacy regulation to help incumbent firms.

Ghose, Anindya, Avi Goldfarb, and Sang Pil Han. How is the Mobile Internet Different? Search Costs and Local Activities.
Documents differences between the mobile internet and the PC-based internet