Internet Research (All)
Professor Avi Goldfarb
Associate Professor of Marketing
Rotman School of Management
Other
Working Papers
Working papers
Gordon, Brett, Avi Goldfarb, and Yang Li. Does price elasticity vary with economic growth? A cross-category analysis. Goldfarb, Avi, Sampsa Samila, and Brian Silverman. Retail Format as a Barrier to Entry
Measures price elasticity in 19 categories over 6 years.
Use field experiment to document relationship between retail format and sales concentration.