Avi  Goldfarb

Professor Avi Goldfarb
Associate Professor of Marketing
Rotman School of Management


Working Papers

Agrawal, Ajay, Christian Catalini, and Avi Goldfarb. Friends, Family, and the Flat World: The Geography of Crowdfunding
Examines the role of distance in crowdfunding.

Goldfarb, Avi and Catherine Tucker. Online Advertising. Forthcoming in Advances in Computers volume 81. Ed. Marvin Zelkowitz. Elsevier.
Review article on online advertising.

Goldfarb, Avi and Catherine Tucker. How do advertising standards affect online advertising?
Examines how IAB advertising standards changed online ad effectiveness.

Campbell, James, Avi Goldfarb, and Catherine Tucker. Privacy Regulation and Market Structure
Theory paper exploring the potential of privacy regulation to help incumbent firms.

Ghose, Anindya, Avi Goldfarb, and Sang Pil Han. How is the Mobile Internet Different? Search Costs and Local Activities.
Documents differences between the mobile internet and the PC-based internet

Gordon, Brett, Avi Goldfarb, and Yang Li. Does price elasticity vary with economic growth? A cross-category analysis.
Measures price elasticity in 19 categories over 6 years.

Goldfarb, Avi, Sampsa Samila, and Brian Silverman. Retail Format as a Barrier to Entry
Use field experiment to document relationship between retail format and sales concentration.

Forman, Chris, Avi Goldfarb, and Shane Greenstein. Digital Dispersion: An Industrial and Geographic Census of Commercial Internet Use
Explores adoption of Internet applications in commercial establishments.

Goldfarb, Avi. What makes the internet different?
Slides from the 2009 ISMS Doctoral Consortium.