Rotman School of Management

Avi Goldfarb

Associate Professor of Marketing

Degrees

PhD, Northwestern University, 2002
MA, Northwestern University, 1999
BAH, Queen's University, 1997

Email

Personal Web Site

http://www.rotman.utoronto.ca/~agoldfarb

Positions Held

Academic Positions

2008-		Associate Professor of Marketing, Rotman School of Management
2002-2008		Assistant Professor of Marketing, Rotman School of Management

Selected Articles and Papers

"Are All Managers Created Equal? " Avi Goldfarb, Botao Yang, of Marketing Research

"Competition between Local and Electronic Markets: How the benefit of buying online depends on where you live" Chris Forman, Anindya Ghose, Avi Goldfarb, Management Science

"Measuring Brand Value in an Equilibrium Framework" Avi Goldfarb, Qiang Lu, Sridhar Moorthy, Marketing Science

"Understanding the Inputs into Innovation: Do Cities Substitute for Internal Firm Resources?" Chris Forman, Avi Goldfarb, Shane Greenstein, of Economics and Management Strategy, 2008

"Electronic Commerce" Avi Goldfarb, New Palgrave Dictionary of Economics, 2nd Edition. , 2008

"Restructuring Research: Communication Costs and the Democratization of University Innovation" Ajay Agrawal, Avi Goldfarb, American Economic Review, 2008

"Does the Internet defy the Law of Gravity?" Bernardo Blum and Avi Goldfarb, Journal of International Economics, 70, 2006, 384-405

"The Medium-Term Effects of Unavailability" Avi Goldfarb, Quantitative Marketing and Economics, 4, 2006, 143-171

"State Dependence at Internet Portals" Avi Goldfarb, Journal of Economics and Management Strategy, 15, 2006, 317-352

"How Did Location Affect Adoption of the Commercial Internet: Global Village vs. Urban Leadership" Chris Forman, Avi Goldfarb, and Shane Greenstein, Journal of Urban Economics, 58, 2005, 389-420

Academic/Professional Service

2008-	Coeditor, Journal of Economics and Management Strategy
2008-	Associate Editor, Information, Economics, and Policy

Research and Teaching Interests

Marketing research, branding, and information and communications technology.