Rotman School of Management

FACULTY & RESEARCH

The Dean Faculty A - Z Post-Doctoral Fellows Research Chairs & Professorships Executives-in-Residence

ACADEMIC AREAS:Accounting Business Economics Finance Marketing Strategic Management Operations Management Org. Behaviour & HR Management

RESEARCH INSTITUTES: AIC Institute for Corporate Citizenship Capital Markets Institute Centre for Health Sector Strategy Clarkson Centre for Business Ethics & Board Effectiveness Desautels Centre for Integrative Thinking Institute for Competitiveness & Prosperity Institute for International Business International Centre for Pension Management Marcel Desautels Centre for Integrative Thinking Martin Prosperity Institute

OTHER RESEARCH:Business Design Initiative Rotman Working Papers Rotman Case Series Social Enterprise Initiative Offshoring Conference Proceedings

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Mara Lederman

Assistant Professor of Strategic Management

Degrees

B.A. Honours in Economics, 1994-1998, University of Western Ontario
Ph.D. in Economics, 1998-2003, Massachusetts Institute of Technology

Email

Personal Web Site

http://www.rotman.utoronto.ca/mara.lederman/

Positions Held

Academic Positions

2003-Present

Assistant Professor of Strategic Management, Rotman School of Management, University of Toronto

Selected Articles and Papers

"Software Exclusivity and the Scope of Indirect Network Effects in the U.S. Home Video Game Market," with Kenneth S. Corts, International Journal of Industrial Organization, March , 2009, 121-36

"Adaptation and Vertical Integration in the Airline Industry," with Silke J. Forbes, American Economic Review, December, 2009

"Are Frequent Flyer Programs a Cause of the ‘Hub Premium’," Journal of Economics and Management Strategy, 17(1), 2008, 35-66

"Do Enhancements to Loyalty Programs Affect Demand? The Impact of International Frequent Flyer Partnerships on Domestic Airline Demand ," Rand Journal of Economics, 38(4), 2007, 1134-1158

Professional Affiliations/Memberships

American Economic Association

Honors/Awards

1998-1999	Ida M. Green Fellowship, MIT
1999-2000	MIT Graduate Fellowship, MIT
1999-2003	SSHRC doctoral fellowship, MIT
2004-2005	Connaught New Staff Matching Grant, University of Toronto
2008-2011	Social Science and Humanities Research Council of Canada, Resarch Award, University of Toronto

Research and Teaching Interests

My research is in the area of Industrial Organization and Strategy. Current projects focus on aspects of non-price competition in the airline industry. In particular, I am interested in understanding airlines’ use of frequent flyer programs and their formation of frequent flyer partnerships with other carriers. I am also studying the entry strategies of low-cost airlines.