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  Mengze  Shi

 Associate Professor of Marketing  

Degrees 		 
PhD, MSIA, Carnegie Mellon University
MBA, University of International Business and Economics, Beijing
BS, Fudan University, Shanghai, China
Email  
Phone   (416) 946-7963
Curriculum Vitae   View Curriculum Vitae

Positions Held

Academic Positions
from 2004   Associate Professor of Marketing, Rotman School of Management
Spring 2008   Visiting Associate Professor of Marketing, Cheung Kong School of Business, Beijing
Fall 2007   Visiting Associate Professor of Marketing, Carnegie Mellon University
2001-2004   Assistant Professor of Marketing, Rotman School of Management
1997-2001   Assistant Professor of Marketing, Hong Kong University of Science and Technology


Selected Articles and Papers
  • "Consumer Value-maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation," with A. Kalra, JMR, 2009
  • "A B2B Bargaining model for a first-time interaction under asymmetric beliefs on supply reliability," with H. Gurnani, Management Science, 2006
  • "Price competition with reduced consumer switching costs: the case of wireless number portability in cellular phone industry," with J. Chiang and B. Rhee, Management Science, 52, 2006
  • "Capacity management through reward programs," with Byung Do Kim and Kannan Srinivasan, Management Science, April, 2004
  • "Social Network-based Discriminatory Pricing Strategy," Mengze Shi, Marketing Letters, December, 2003
  • "Virtual progress: The effect of path characteristics on perceptions of progress and choice behavior," with Dilip Soman, Management Science, September, 2003
  • "Salesforce compensation scheme and consumer inference," with Ajay Kalra and Kannan Srinivasan, Management Science, May, 2003
  • "Designing Optimal Sales Contests: A Theoretical Perspective," with Ajay Kalra, Marketing Science, Spring, 2001
  • "Reward Programs and TAcit Collusion," with Byung-Do Kim and Kannan Srinivasan, Marketing Science, Spring, 2001
  • "Mailing Smarter to Catalog Customers," with Fusun Gonul and Byung-Do Kim, Journal of Interactive Marketing, Spring, 2000
  • "Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models," with Fusun Gonul, Management Science, September, 1998

Honors/Awards

2003 Roger Martin and Nancy Lang Awards for Excellence in Research, Rotman School of Management

Research and Teaching Interests

Currently teaches Distribution Channel Strategy and Marketing Research. Current research focuses on salesforce management, loyalty and referral programs, and telecommunication service marketing.