LOGIN TO MY ACCOUNT

Sergio  Meza Assistant Professor of Marketing   Degrees   Ph.D. Business, NYU 2004 M.Ph. Business, NYU 2001 MBA, I.E.S.A. Caracas, Venezuela B.S. in Electronics, U.S.B. Caracas, Venezuela Email   Phone   (905) 569-4962 Curriculum Vitae   View Curriculum Vitae

Positions Held Academic Positions 2003 - Present   Assistant Professor of Marketing, University of Toronto 2009=2010   Visiting Assistant Professor of Marketing, UC Davis 1998 - 2003   Research Assistant, NYU 1991 - 1992   Adjunct Professor of Process Control, U.S.B. Non-Academic Positions 1999 - 2002   Co-founder and Chief Marketing Officer, Merlin Telecom (First company worldwide in launching a 1997 - 1998   Marketing Director, Movilnet (Subsidiary of Verizon in Venezuela) 1995 - 1997   Marketing Director, RCTV (One of the largest TV network in Venezuela) 1992 - 1994   Co-founder and Marketing VP , Prosys de Venezuela (Voltage Stabilizers) 1990 - 1992   Marketing and Sales Manager, Bailey de Venezuela (Process Control Systems)

Selected Articles and Papers "Do Private Labels Increase Retailer Bargaining Power?," with K Sudhir, Uder review QME second Round "Does it Pay to be First? Sequential Choice of Locations of Differentiated Products," with Nicholas Economides and Jamie Howell, Under review IJIO second Round "Who’s Number One? Asymmetric Production Costs as a Determinant of Quality Rankings, ," with Mihkel Tombak, Under review Games and Economic Behavior "Multiple Adoptions in the Wireless Phone Market:," with Max Rempel, Working Paper "Structural Models of Demand to Study Consistent Pricing During Sales Promotions," Under review Marketing Sciences "Endogenous location leadership," with Mihkel Tombak, IJIO , Volume 27, 2009, 687-707 "Passthrough timing," with K Sudhir -- Dick Wittink prize -Honorable mention, Quantitative Marketing and Economics, Volume 4 N. 4 , 2006, 351-382 Recent Presentations "Structural Models of Demand to Study Consistent Pricing During Sales Promotions" UTD-FORMS conference, 2010 "Structural Models of Demand to Study Consistent Pricing During Sales Promotions" UC Davis - Seminar , 2009 "The Evolution of Pricing in the Wireless Phone Market" Marketing Science Conference, Ann Arbor, 2009 "Revisiting Models of Sales Promotion in NEIO" Marketing Science Conference, Vancouver, 2008 "Who’s Number One? Asymmetric Production Costs as a Determinant of Quality" BBCRST Birmiham, NY , 2007 "Does it Pay to be First? Sequential Choice of Locations of Differentiated " CORE, Leuven-le-Neuve., Belgium , 2006 "Does it Pay to be First? Sequential Choice of Locations of Differentiated Products,” " NARSC Conference, Toronto, 2006 "Quality ranking in vertical competition with cost asymmetries," with Mihkel Tombak, Marketing Science Conference, 2006 "Passthrough Timing" with K Sudhir, E.A.R.I.E. Conference, Berlin, Germany, 2004 "Investigating Retailer Passthrough during Periods of High Demand" with K Sudhir, INFORMS Marketing Science Conference, College Park, MD, 2003 "The Role of Strategic Pricing by Retailers in the Success of Store Brands" with K Sudhir, Summer Institute in Competitive Strategy, Berkeley, CA, 2003

Research and Teaching Interests Competitive Marketing Strategy, Empirical Industrial Organization Methods, Innovation and Market Entry, High-Tech Marketing, Retailing and Private Labels