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David L. Dunne Adjunct Professor of Marketing   Degrees   Ph.D., University of Toronto B.Comm, University College Dublin Email   Curriculum Vitae   View Curriculum Vitae

Positions Held Academic Positions Present   Adjunct Professor of Marketing   Co-Director, Rotman Teaching Effectiveness Centre 1995-1998   Lecturer, Marketing, School of Business, Queen's University Non-Academic Positions   President, Customer Focused Marketing Ltd. 1988-1995   Management Consultant 1986-1988   Marketing Manager, Chesebrough Pond's Inc. 1984-1986   Marketing Manager, Lever Bros Ltd. 1979-1984   New Products Manager, Brand Manager, Thomas J. Lipton Inc. 1977-1979   Account Manager, Young & Rubicam Inc. (UK) 1974-1977   Brand Manager, Lever Bros Ltd. (UK)

Selected Articles and Papers "User-Centred Design and Design-Centred Business Schools" David Dunne, Working Paper "Questioning and Bridging Across Claims to Generate New Ideas: The Theory and Practice of Generating Reasoning Through Integrative Moves" David Dunne and Mihnea Moldoveanu, Working Paper "PAHS: A Nepali Project with International Implications" CA Courneya and David Dunne, Clinical Governance, 2009 "Beyond the Valley: A Wicked Problem on the Roof of the World" David Dunne, Rotman Magazine, Winter, 2009 "Standing on Guard for Tims" David Dunne, Literary Review of Canada, 2008 "Learning to Love Mess" David Dunne, Rotman Magazine, Winter, 2008 "Want to Join the Great Innovators?" David Dunne, Globe and Mail, September 17, 2007 "Designing Your Way to Innovation" David Dunne, Times of India, December 11, 2007 "Improving Health Care Through Deep Learning" David Dunne, Rotman Management, Winter, 2006 "How Design Thinking Will Change Management Education: Interview and Discussion" David Dunne and Roger Martin, Academy of Management Learning & Education, December, 2006 "Designing a New MBA" David Dunne, University of Toronto Bulletin, June, 2006 "The Power of Negative Thinking," David Dunne, National Post, 2006 "Loaded Assumptions" David Dunne, Literary Review of Canada, 2006 "A (Tarnished) Penny for Her Thoughts" David Dunne, Literary Review of Canada, 2005 "Beyond Products: Designing the Brand Experience" David Dunne, Rotman Management, Winter, 2005 "Toronto Must Act Fast to Save its Reputation," David Dunne, Toronto Star, 2003 "OTC Trends and Implications," David Dunne, Pharmafocus 2000, Mississauga, Ont.: Strategic Information Services, 2000 "The New Appeal of Private Labels," David Dunne and Chjakravarthi Narasimhan, Harvard Business Review, May-June, 1999 "Rules of the Game: Avoiding Price Wars," David Dunne, Ivey Business Quarterly, Summer, 1998 "An Economic Analysis of Private Label Supply in the Grocery Industry," David Dunne, Ph.D. Dissertation, University of Toronto, 1996 "Private Third Party Payers: A Strategic Analysis," David Dunne, Mississauga, Ont.: Strategic Information Services, 1994 "Mail Order Pharmacy: A Strategic Analysis," David Dunne, Mississauga, Ont.: Strategic Information Services, 1993 Books/Chapters Teaching with Cases, David Dunne and Kim Brooks, Society for Teaching and Learning in Higher Education, 2004 Teaching Cases David Dunne, 2009, "Flying High at Ryanair""Flying High at Ryanair", Hitt, Reland, Hoskisson, Sheppard, Rowe, Strategic Management Cases, Nelson David Dunne, 2004, "Crescent School Camps", Rotman School of Management David Dunne, 2003, "The Discussion that Went Wrong""The Discussion that Went Wrong", Rotman School of Management Recent Presentations "It Wasn’t My Fault: a Primer on Integrative Thinking" "It Wasn’t My Fault: a Primer on Integrative Thinking"David Dunne, Rotman School of Management Open House, 2009 "Feeling, Thinking and Doing Design" "Feeling, Thinking and Doing Design"David Dunne, Desautels Centre for Integrative Thinking, 2008 "Living the Brand"David Dunne, TSI Consulting, Kuala Lumpur, 2004 "The Realities of Pharmaceutical Marketing"David Dunne, Whitby Mental Health Centre, 2003 "Comparing Case Teaching Methods"David Dunne, Society for Teaching and Learning in Higher Education, 2002

Academic/Professional Service 2000-present Chair, Learning Resources Committee, Rotman School of Management 2008-present Member, International Advisory Board, Patan Academy of Health Sciences, Kathmandu, Nepal 2007-present Member, President's Teaching Academy, University of Toronto

Honors/Awards 2002, 2003, 2004, 2005 Rotman Teaching Award, Joseph L. Rotman School of Management 2001 Dean's Award for Excellence in Teaching, Joseph L. Rotman School of Management 2005 3M Fellowship, Society for Teaching and Learning in Higher Education 2007 President's Teaching Award, University of Toronto

Research and Teaching Interests Award-winning educator, holding the University of Toronto President’s Teaching Award and the prestigious 3M Fellowship, Canada’s only national award for university teaching across disciplines. Holds a Ph.D. in Marketing from the University of Toronto and has an extensive background as a marketing manager in Europe and North America. Consults in marketing to leading companies and works with faculty to improve their teaching skills. Has directed several executive programs and taught in North America, Europe and Asia. Regularly quoted in the media on marketing strategy, advertising and related issues. Current research interests include design thinking, management education and health services in developing countries.