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Nina Mazar
Assistant Professor of Marketing
Joseph L. Rotman School of Management
University of Toronto
105 St. George Street, Room 509
Toronto, Ontario
Canada M5S 3E6
nina.mazar@utoronto.ca
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Ph.D., Johannes Gutenberg-University, Germany
M.A., Johannes Gutenberg-University, Germany
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Positions Held
Academic Positions
| 2001-2007 |
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Visiting PhD Student; Postdoctoral Associate; Lecturer,
MIT Sloan School of Management & MIT Media Lab, Cambridge, MA
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Non-Academic Positions
| 1999-2001 |
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Consultant,
ManagementTeam Consulting Group, Germany
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Selected Articles and Papers
- "Do Green Products Make Us Better People?" Mazar, Nina and Chen-Bo Zhong, Psychological Science, in press.
- "Large Stakes and Big Mistakes" Ariely, Dan, Uri Gneezy, George Loewenstein, and Nina Mazar, Review of Economic Studies, 76 (2), 2009, 451-469.
- "More Ways to Cheat - Expanding the Scope of Dishonesty" Mazar, Nina, On Amir, and Dan Ariely, Journal of Marketing Research, 45 (6), 2008, 651-653.
- "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance" Mazar, Nina, On Amir, and Dan Ariely, Journal of Marketing Research, 45 (6), 2008, 633-644 (lead article with invited commentaries).
- "Gender Differences in the Motivational Processing of Facial Beauty" Levy, Boaz, Dan Ariely, Nina Mazar, Won Chi, Scott Lukas, and Igor Elman, Learning and Motivation, 39 (2), 2008, 136-145.
- "Zero as a Special Price: The True Value of Free Products" Shampanier, Kristina, Nina Mazar, and Dan Ariely, Marketing Science, 27 (6), 2007, 742-757.
- "Dishonesty in Everyday Life and its Policy Implications" Mazar, Nina and Dan Ariely, Journal of Public Policy and Marketing, 25 (1), 2006, 117-126.
- "Probing Reward Function in Post-Traumatic Stress Disorder with Beautiful Facial Images" Elman, Igor, Dan Ariely, Nina Mazar, Itzhak Aharon, Natasha B. Lasko, Michael L. Macklin, Scott P. Orr, Sott E. Lukas, Roger K. Pitman, Psychiatry Research, 135 (3), 2005, 179-183.
- "Behavioral Economics, Psychology, and Public Policy" Amir, On, Dan Ariely, Alan Cooke, David Dunning, Nicholas Epley, Botond Koszegi, Donald Lichtenstein, Nina Mazar, Sendhil Mullainathan, Drazen Prelec, Eldar Shafir, and Jose Silva, Marketing Letters, 16 (3-4), 2005, 443-454.
Books/Chapters
- Interactive Decision Aids - Effects on Consumers, Retailers, and Manufacturers, Mazar, Nina, German University Press, 2003
Recent Presentations
- "Probabilistic Promotions: When Retailing and Las Vegas Meet" Marketing Summer Camp, London Business School, July, 2009
- "Probabilistic Promotions: When Retailing and Las Vegas Meet" EMAC, Nantes, France, May, 2009
- "The Dishonesty of Honesty People" Canadian Revenue Agency, Underground Economy Working Group, Edmonton/AB, April, 2009
- "Temporal Influences on Dishonest Behavior" Olin Business School, Washington University, St. Louis/MO, April, 2009
- "Temporal Influences on Dishonest Behavior" SPSP Annual Meeting, Tampa/FL, February, 2009
- "Probabilistic Promotions: When Retailing and Las Vegas Meet" CB Winter Research Camp, London/ON, January, 2009
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Professional Affiliations/Memberships- Association for Consumer Research
- European Marketing Academy
- Society for Judgment and Decision Making
- Society for Personality and Social Psychology
- Society for Consumer Psychology
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Honors/Awards
| 2009 |
Nominee for the 2009 Aurora Prize for “Outstanding New Researcher”, Social Sciences and Humanities Research Council of Canada (SSHRC)
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| 2009 |
Standard Research Grant (incl. Teaching Stipend), Social Sciences and Humanities Research Council of Canada (SSHRC)
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| 2009 |
Joint Grant with Prof. Pankaj Aggarwal, AIC Institute for Corporate Citizenship, Rotman School of Management
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| 2008 |
Seed Grant, Desautels Centre for Integrative Thinking, Rotman School of Managment
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| 2007 |
Connaught Start-Up Award, University of Toronto
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| 1996-1999 |
Fellow, German Academic Merit Foundation
(Studienstiftung des Deutschen Volkes)
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Research and Teaching Interests
Research Interests:
Consumer Behavior, Judgment & Decision Making, Behavioral Economics, Neuro Economics, Morality, Public Policy
Teaching:
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Other Information
Selected Media Exposure
2009
- “We cannot change the world by changing our buying habits” November 6, 2009, The Guardian
- “Whipple's Weird World” November 5, 2009, The Times, London, UK
- “MTSU students asked to sign pledge after exam" November 5, 2009, WKRN-TV and WKRN.com
- “Green and Greedy” Vol 3, November, 2009, Nature Reports: Climate Change, Nature
- “Going Green Licence to Lie, Cheat, Steal?” October 18, 2009, The Toronto Star
- “Moral Behavior Is Contextual, Not Universal” October 12, 2009, PsychCentral.com
- “Are Good Deeds a License to Misbehave?” October 12, 2009, Newsweek.com
- “Buying green could make you do something immoral or illegal” October 8, 2009, The Times of India as well as Mumbai DNA
- Interview about my paper "Do Green Products Make Us Better People?" October 1, 2009, Material World, BBC Radio 4
- "Why doing good sometimes makes you
into a bad person" September 22, 2009, The Guardian
- "Is Buying Green a Moral Offset?" September 18, 2009, http://www.motherjones-.com
- "The motivational paradox of big bonuses?" September 11, 2009, The Globe and Mail
- "Are You Wearing Green Fatigues?" September 2, 2009, http://www.demodirt.com
- An excerpt of my paper "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance," has been published in the Fall 2009 issue, Rotman Magazine
- "The Free Things in Life Are Not Always Best," July 15, 2009, The Washington Post
- "Bonus-Blindness," May 2009, The Atlantic
- "Shame Shopping: The Secret Face of Recessionary Spending," April 2009, Fashion Magazine
- "Massive Bonuses Might Actually Cause Poor Performance," March 4, 2009, International Harald Tribune
2008
- "Chocking News," December 9, 2008, Australian Financial Review
- "Behind the Financial Crisis," December 9, 2008, MaRS Blog
- "Moderate Pay Best for Job Performance," Noember 25, 2008, University of Toronto Bulletin
- "Paying Too Much May Harm Employees' Performance,"November 20, 2008, Thaindian News
- "What's The Value of Big Bonuses," November 20, 2008, The New York Times
- "Moderate Incentives Great for Job Performance," November 19, 2008, Canadian HR Reporter
- "Das Wunder der Ehrlichkeit," August 3, 2008, Frankfurter Allgemeine Zeitung
- "Why Small Prizes Make it Easier to Win," July 5, 2008, Financial Times
- "What was I thinking - The latest reasoning about our irrational ways," February 25, 2008, The New Yorker
- My two papers "Zero as a Special Price" and "The Dishonesty of Honest People" are covered in three chapters of an exciting, entertaining, and educational New York Times 2008 business bestseller book "Predictably Irrational." In Germany it has been published with the title "Denken Hilft Zwar, Nützt Aber Nichts." The book is by my friend and mentor Dan Ariely. For more information see http://www.predictablyirrational.com/.
2007
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