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Resources > Marketing Engineering for Excel
Access
- FRTL Workstations - Five FRTL workstations have Marketing Engineering for Excel installed:
- Trader 2
- Trader 14
- Trader 19
- Trader 26
- Trader 33
Overview
Marketing Engineering for Excel is an add-in for Microsoft's Excel spreadsheet software. Marketing Engineering for Excel appears as a drop-down menu in the Excel toolbar.
Marketing Engineering for Excel is the result of years of research in the practice of applying analytics to marketing. Within the drop-down menu, you will find a variety of analytic tools that bring fact-based analysis to bear on marketing decisions.
The software includes a tutorial for each model, for those who want an overview of the capabilities within each model, as well as context-sensitive Help files integrated within each model.
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