The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders.  Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.  Faculty also engage with a diverse set of managers, professionals, and policymakers, and they teach innovative courses to undergraduates, MBAs, PhDs, and executives.  The area attempts to create a stimulating and cohesive environment by:  offering both formal and informal opportunities for faculty interaction; encouraging the cross-fertilization of ideas, theories, and methods; supporting a successful doctoral program that trains highly-skilled, productive, and sought-after PhD students; and providing state-of-the-art equipment, labs, facilities, and other support for faculty research and teaching.