WINTER .2012

Open

The fundamental rules that govern how relationships work between organizations and stakeholders are being rewritten:  computation, storage and communication capacity -- the basic means necessary to produce information, knowledge and culture -- are now in the hands of every connected person worldwide (30 per cent of the world’s population of seven billion people.)  The result: a culture of sharing powered by ubiquitous access to information that empowers stakeholders and demands radical transparency.

Unfortunately, many business leaders remain flummoxed in the face of stakeholders empowered by new tools that once seemed unimaginable: blogs, Facebook and Twitter, to name a few.  Make no mistake, as your stakeholders become more adept at using these tools, they will demand that you become more open about your activities, and that you engage them in conversations that matter. With one billion new middle-class consumers set to enter the global economy in the next decade, the more you understand the new culture of sharing, the better off you and your organization will be.

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