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Goldfarb,
Avi and Catherine Tucker. Online
Advertising. Forthcoming in Advances
in Computers volume 81. Ed. Marvin Zelkowitz.
Elsevier.
Review article on online advertising
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Goldfarb,
Avi and Catherine Tucker. How do
advertising standards affect online advertising?
Examines how IAB advertising standards changed
online ad effectiveness
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Goldfarb, Avi and Catherine Tucker. Privacy and Innovation. Forthcoming in Innovation Policy and the Economy Volume 12. Eds. Josh Lerner and Scott Stern. NBER. Forthcoming.
Review article on privacy and innovation.
Campbell,
James, Avi Goldfarb, and Catherine Tucker. Privacy
Regulation and Market Structure.
Theory paper exploring the potential of privacy
regulation to help incumbent firms
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Ghose, Anindya, Avi Goldfarb, and Sang Pil
Han. How
is the Mobile Internet Different? Search Costs and Local Activities.
Documents differences between the mobile internet
and the PC-based internet
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Goldfarb,
Avi, Sampsa Samila, and Brian Silverman. Retail
Format as a Barrier to Entry.
Use
field experiment to document relationship between retail format and sales
concentration.
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Forman,
Chris, Avi Goldfarb, and Shane Greenstein. Digital
Dispersion: An Industrial and Geographic Census of Commercial Internet Use.
Explores adoption of Internet applications in
commercial establishments.
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Goldfarb,
Avi. What
makes the internet different? Slides from the 2009 ISMS Doctoral
Consortium.
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Last Updated: January 2011
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