Multiunit
Organization and Multimarket Strategy
Advances in Strategic Management • Volume 18 (2001)
Edited by Joel A. C. Baum and Henrich R. Greve
A conspicuous feature of the modern economy is the multitude of multiunit systems
that operate in several markets - an organizational form that arguably rivals
the 'M-form' as the 20th century's most successful. Research traditions
studying multiunit systems include the multimarket perspective, which has used
commitment and mutual forbearance theory, and the multiunit perspective, which
has used learning and knowledge transfer theory. These perspectives are
interdisciplinary, but to date there has been little direct interaction among
them. Although this has been useful for their early development, it is now time
that they join forces for further theory development in areas including:
examining how variation in firm capabilities affects the coordination of
branches and thus their forbearance or transfer of routines; bridging theories
of market conduct and internal behavior to explore how knowledge about markets
and competitor behavior is transferred among organizational units; making a
theory of contingent multiunit or single-unit competitive advantage that can
account for the continued coexistence of these organizational forms in many
markets; examining the effects of firm contacts in alliances or technological
fields on their competitive behaviors. The recent growth of research on
multiunit organization and multimarket strategy in IO economics, strategic
management and organization theory is very impressive, and suggests that such
challenges will soon be tackled. We bring contributions from these research
traditions together in a single volume to foster an interchange of ideas and findings
among the volume's contributors and with readers and researchers in the field.
Volume
18 (2001) is available from the publisher
and online retailers.
INTRODUCTION
A MULTIUNIT,
MULTIMARKET WORLD
Henrich R. Greve and Joel A. C. Baum
PART ONE: ENTRY
ETHNIC LINKS, LOCATION
CHOICE AND PERFORMANCE: A TEST OF THE RURAL MOTEL INDUSTRY
Arturs Kalnins and Wilbur Chung
BEYOND MULTIMARKET CONTACT
TO MUTUAL FORBEARANCE: PURSUIT OF MULTIMARKET STRATEGY
Helaine J. Korn and Terrence T. Rock
TRADEOFFS IN THE
ORGANIZATION OF PRODUCTION: MULTIUNIT FIRMS, GEOGRAPHIC DISPERSION, AND
ORGANIZATIONAL LEARNING
G. Pino Audia,
PART TWO: PRODUCTION AND
INNOVATION BEHAVIOR
INTERORGANIZATIONAL
LEARNING AND THE DYNAMICS OF CHAIN RELATIONSHIPS
DYNAMICS OF KNOWLEDGE
TRANSFER AMONG MULTIMARKET COMPETITORS
Chris Cassidy and David Loree
DESIGNING
MULTIMARKET-CONTACT HYPOTHESIS TESTS: PATENT CITATIONS AND MULTIMARKET CONTACT
IN THE PRODUCT AND INNOVATION MARKETS OF THE CHEMICALS INDUSTRY
John T. Scott
PART THREE: MARKET
BEHAVIOR
COLLUSION IN HORIZONTALLY
CONNECTED MARKETS: MULTIMARKET PRODUCERS AS CONDUITS FOR LEARNING
Owen R. Phillips and Charles F. Mason
GETTING TO MULTIMARKET
COMPETITION: HOW MULTIMARKET CONTACT AFFECTS FIRMS' MARKET ENTRY DECISIONS
John Stephan and Warren Boeker
STRATEGIC MANAGEMENT IN THE
NEW ECONOMY: MODERN INFORMATION TECHNOLOGIES AND MULTICHANNEL CONTACT STRATEGIES
Marc van Wegberg and Arjen van Witteloostuijn
MARKETS AND MULTIUNIT FIRMS
FROM AN AMERICAN HISTORICAL PERSPECTIVE
Sukkoo Kim
PART FOUR: OUTCOMES
RACING FOR MARKET SHARE:
HYPERCOMPETITION AND THE PERFORMANCE OF MULTIMARKET-MULTIUNIT FIRMS
Stan X. Li and You-Ta Chuang
MULTIMARKET
CONTACT: MEANING AND MEASUREMENT AT MULTIPLE LEVELS OF ANALYSIS
Javier Gimeno and Eui Jeong
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