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Video: Share Your Story

Best Practices in Video Creation and Distribution

Video is the fastest growing area of the web and one of the hardest kinds of marketing to get right. With the advent of YouTube and new, cheaper digital technology, video has become an essential part of how we market higher education, and share our content with the world.


Lynda Paterson is part of the Recruitment and Admissions team

Video: Student Life, Transform Your Potential

Student life at Rotman is about more than just having fun.

Just how important is video? YouTube, the world's leading video platform, receives 3 billion views a day, with 60 hours of video uploaded every minute. The proliferation of video content is both a blessing and a curse. Most of what gets posted on YouTube goes unwatched, and in some cases, that's a good thing. 

Let the marketing team walk you through the options. Rotman's AV team is terrific at producing whitescreen videos (see the video below at left;for the delivery of interesting content. If your budget allows, you can also create a marketing video (below at right) that captures the Rotman experience. For help with your video strategy, contact Stephen Watt: details below.

Stephen WattManager, Advancement Communications

Rotman School of Management
University of Toronto
105 St. George Street, Rm 4078
Toronto, ON
Canada M5S 3E6

Tel: 416.946.7735

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