October 15, 2012
Putting the App into Tapscott.
London/Toronto -- Thinkers50 and the University of Toronto’s Rotman School of Management in partnership with The Tapscott Group announce the Don Tapscott iPad App -- New Solutions for a Connected Planet. The app can be found at www.thinkers50.com/apps/dontapscott.
Rather than a new book, best-selling author and new media theorist Tapscott has created an interactive and high impact tool appropriate for the digital age. The app, the first of a series planned by Thinkers50, delivers Tapscott’s latest thinking on how we can rebuild 10 institutions including the corporation, government, science, education, the media, democracy and our systems for solving global problems. As such it’s a bold initiative – proposing ideas on how we can do nothing less than rebuild our civilization for the networked age.
The Tapscott app was designed and built by the London-based web design company, Webfire, the long-standing technology partners of the Thinkers50.
The Don Tapscott app is the first of its kind. “It makes sense that Don would be the one to pioneer the new model with us,” says Des Dearlove, co-founder of The Thinkers50. “The Thinkers50 is all about identifying and sharing the very best ideas and mobile apps offer a fantastic opportunity to do that. We foresee that other authors and the publishing industry as a whole will turn in this direction.”
“It’s not that I have completely given up on books,” says Tapscott. “But the digital revolution is changing the book – not just how its distributed and accessed but how authors present content and how they interact with their readers.“
The Don Tapscott app also raises interesting issues about business models for content in the digital age. Tapscott has chosen to make the app free and would be delighted to explain why that makes a lot of sense from a commercial point of view.
Thinkers50 will be releasing a series of iPad apps featuring other Thinkers50 Award winners.
The first app is now available in the Apple App Store.
About the Thinkers50
Established in 2001 and dedicated to identifying and sharing the best management ideas globally, the Thinkers50 (www.thinkers50.com) is widely recognized as a leading independent authority on management thinking. Its definitive global ranking of management thinkers, published every two years, will be announced in November 2013. The ranking is based on voting at the Thinkers50 website and input from a team of advisers led by Stuart Crainer and Des Dearlove. Contact: Des Dearlove at des.dearlove@thinkers50.com
About Don Tapscott
Don Tapscott is one of the world's leading authorities on innovation, media, the economic and social impact of technology, and the challenges related to growing beyond the Industrial Age. Thinkers50 ranks Don in the top 10 of the world’s leading management thinkers. He has authored or co-authored 14 books, including the best sellers Paradigm, Shift, The Digital Economy, Growing Up Digital and Wikinomics. is an adjunct professor at the Rotman School of Management, University of Toronto and the inaugural fellow at the Martin Prosperity Institute. dontapscott.com Twitter @dtapscott
About the Rotman School of Management
The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves. www.rotman.utoronto.ca.
-30-
For more information:
Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818
E-mail mcguffin@rotman.utoronto.ca
Follow Rotman on Twitter @rotmanschool
Watch Rotman on You Tube www.youtube.com/rotmanschool