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Team from Northwestern University Wins Rotman Design Challenge on the Future of Work.

April 7, 2017

Toronto – After one month of research, prototyping and designing, a team from the Northwestern University’s MMM (MBA and Master of Science in Design Innovation) program was crowned the winner of the 2017 Rotman Design Challenge held at the University of Toronto’s Rotman School of Management.

The annual challenge, which concluded this year on April 1 and 2, attracted more than 150 students with expertise in design thinking from business and design programs across the United States, Europe and Canada.

The Northwestern team of Claire Henderson, Mike Perry, Natasha Singh, and Nick Anastasiades took home the first prize of $9,000. A team of second year students from the Rotman Full Time MBA program, with Bronwyn Zuck, Emma Andrews, Jason Liu, Jennifer Nachshen, and Sara Doucet, placed second winning $5,000, while a team from the IIT Institute of Design placed third.

This year’s challenge supported TELUS, the lead sponsor, in its Future of Work culture evolution. The student teams presented their ideas on how relationships between employers and employees might change in the future before a panel of judges drawn from academia and industry. Teams also had the opportunity to network and participate in workshops led by TELUS as well as consulting firms, SYPartners and Doblin.

To find out more about the Rotman Design Challenge, please visit: and follow us Facebook.

The Rotman School of Management is located in the heart of Canada’s commercial and cultural capital and is part of the University of Toronto, one of the world’s top 20 research universities. The Rotman School fosters a new way to think that enables our graduates to tackle today’s global business and societal challenges.  For more information, visit


For more information:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818

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