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New Adjunct Professor Brings Experience in Behavioural Economics to the University of Toronto’s Rotman School of Management.

December 5 2019

Toronto – A leader in applying behavioral economics and consumer psychology to product strategy has joined the University of Toronto’s Rotman School of Management.    

Ned Welch will be an Adjunct Professor and Executive in Residence at the Rotman School. His appointment was effective on September 1. As part of his appointment, he will be teaching courses in Marketing and Behavioural Economics in the school’s MBA programs.

Before joining the Rotman School, he held Senior Design Director and Senior Expert roles at McKinsey & Co.’s Marketing Practice and at McKinsey Design, where he led clients and consulting teams on topics related to insight-driven product development, innovation, product and pricing optimization, and customer strategy. 

He holds MS and PhD degrees in Behavioral Decision Theory from Carnegie Mellon University.

Prof. Welch’s appointment further strengthens the Rotman School’s research and teaching efforts in the area of behaviourial economics, which has gained an international profile through the work of Behavioural Economics in Action at Rotman (BEAR), a centre that combines decades of research in decision-making with empirically-tested tools to facilitate behavioural change. BEAR looks at social and economic problems from a behavioural science lens and design solutions that go beyond the traditional approaches of applying incentives, penalties or provisioning information.

The Rotman School of Management is part of the University of Toronto, a global centre of research and teaching excellence at the heart of Canada’s commercial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. For more information, visit


For more information:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818

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