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World’s Leading Behavioural Science Conference Comes to the University of Toronto’s Rotman School of Management.

January 28, 2020

Toronto – For the first time, the world’s leading behavioural science conference will be coming to Canada. It will be hosted by the Behavioural Economics in Action at Rotman (BEAR) research centre at the University of Toronto on July 13 and 14, 2020.

Behavioural Exchange 2020 (BX2020) brings together global experts from government, academia, and industry to explore new frontiers in this cutting-edge field. Over 500 delegates from around the globe will gather over two days to learn about the latest research and results of behavioural innovations in the areas of public health and wellness, poverty and financial well-being, diversity and inclusion, as well as environment and sustainability. The conference will also feature sessions on how best to integrate machine learning with behavioural insights, best practices in setting up behavioural teams, and the impact of behavioural insights on business and policy.

BX2020 speakers include David Halpern, Chief Executive Officer, Behavioural Insights Team; Cass Sunstein, Robert Walmsley University Professor at Harvard University; Brigitte Madrian, Dean of the Marriott School, Brigham Young University; Sendhil Mullainathan, University Professor of Computation and Behavioural Science, University of Chicago; Jiaying Zhao, Canada Research Chair in Behavioural Sustainability, UBC; and Rory Sutherland, Vice Chairman, Ogilvy. A complete listing of speakers and conference details can be found online here.

Registration for BX2020 is online with early bird prices available until February 15, 2020.

BEAR is a world-leading academic centre of excellence at the University of Toronto’s Rotman School of Management that partners with governments and organizations (businesses and not-for-profits) to develop and test sustainable behavioural insight solutions to common business and societal challenges. BEAR is home to a large international partnership of academics and practitioners that aims to understand what it means to be a Behaviourally Informed Organization. For more information, visit

The Rotman School of Management is part of the University of Toronto, a global centre of research and teaching excellence at the heart of Canada’s commercial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. For more information, visit


For more information:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818