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News and events at the Rotman School

Each week, our faculty share their groundbreaking research, published work and their authoritative insight into an exceptionally wide range of management issues. Take a moment to find out what's happening this week at Rotman.

Price highlighting helps consumers stick to longer-term product preferences, Rotman research reveals

January 27, 2014
Toronto – Just when that new gym membership is looking like a mistake, recent marketing research shows that reminding consumers of the...  > more

“Please Feed Me”: The power of putting a human face on social causes.

November 07, 2013
Toronto - Companies often put a personal face on products in an attempt to reach a deeper connection with consumers. Now new research in the...  > more

Recession's after-effects could lead to cheating and workplace theft suggests Rotman paper.

October 16, 2013
Toronto – We like to think we'd stick to our ethical principles no matter what. But when people feel financially deprived -- as many d...  > more

People prefer products that help them 'save face' in embarrassing moments.

August 13, 2013
Toronto - People who are feeling embarrassed are more likely to choose items that hide or 'repair' the face, according to new research publi...  > more

Changing Landscape of Marketing

January 09, 2013
Toronto – The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally bee...  > more

Honestly? Just sign here – first. Joint study by Rotman researcher shows signature placement curbs cheating

September 13, 2012
Joint study by Rotman researcher shows signature placement curbs cheating  > more

Not all brand-consumer relationships are created equal

July 10, 2012
Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and i...  > more

Marketing Professor Andrew Mitchell Honoured at Conference

June 26, 2012
For almost thirty years, Prof. Andrew Mitchell has been at the heart of the Rotman School of Management's marketing department advising PhD ...  > more

Marketing Is More Effective When Targeted to Personality Profiles, says new Rotman Study

May 21, 2012
Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic ...  > more

How pro athletes bolster star status

January 16, 2012
Basketball fans in Cleveland may disagree, but two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Miami ...  > more

For more information

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818
E-mail mcguffin@rotman.utoronto.ca

Amy Fong
Coordinator, Events and Media Relations
Rotman School of Management
University of Toronto
amy.fong@rotman.utoronto.ca
Tel: 416.978.4193

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