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News releases

News and events at the Rotman School

Each week, our faculty share their groundbreaking research, published work and their authoritative insight into an exceptionally wide range of management issues. Take a moment to find out what's happening this week at Rotman.

Marketing Professor Andrew Mitchell Honoured at Conference

June 26, 2012
For almost thirty years, Prof. Andrew Mitchell has been at the heart of the Rotman School of Management's marketing department advising PhD ...
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Marketing Is More Effective When Targeted to Personality Profiles, says new Rotman Study

May 21, 2012
Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic ...
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How pro athletes bolster star status

January 16, 2012
Basketball fans in Cleveland may disagree, but two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Miami ...
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University of Toronto launches India Innovation Institute. Rotman Professor appointed inaugural director

October 06, 2011
The study of innovation takes a global step forward yesterday with the launch of the India Innovation Institute
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Wanna save? Keep it simple, Rotman study says

September 26, 2011
If one savings goal is a good thing, two or more should be great, right?
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Why do consumers think hard-to-get products are worth the extra effort?

August 18, 2011
Potential dates who are slightly elusive or products that are stuck on the back of a shelf are more attractive to consumers than their more ...
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Online advertising waters down impact of offline ad bans

May 30, 2011
Not allowed to advertise your booze or smokes on a billboard?
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Greased Palm Psychology: Collectivism and Bribery

April 05, 2011
Bribery is condemned in most cultures; but it is more common in some countries than in others. Is poverty, political instability, or lax reg...
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How do consumers estimate a good time?

March 18, 2011
Consumers estimate they'll spend more time enjoying activities when the tasks are broken down into components, according to a new study in t...
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Speedy generic approval may not benefit consumers as much as expected, Rotman model shows

February 08, 2011
Faster approval times for generic drugs will get them into consumers’ hands quicker, but may not make the price any better, a pricing and ma...
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For more information

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818

Rajeev Perera
Coordinator, Events Communications and Media
Rotman School of Management
University of Toronto

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