Thought Leader Interview: Behnam Tabrizi

A renowned corporate transformation expert describes the key elements of his Rapid Transformation Framework, which has been embraced by the likes of Amazon, Intel and President Barak Obama. In a wide-ranging interview, he argues that the biggest obstacle to change in any organization is mindset - both the leadership mindset and the mindset of employees. Transformation cannot succeed, he argues, without engaging company insiders and focusing on two things: inside-out alignment (i.e. having the mission resonate with insiders) and outside-in alignment (being completely obsessed with your customers.) Once embraced these principles make change incredibly empowering, not something to be feared, he says. That's because they promote growth - for both individuals and organizations.