Product Description
Publication Date: May 01, 2022
Source: Rotman Management Magazine
Most people believe that business competition takes place between companies: Boeing vs. Airbus; GM vs. Toyota; and Amazon vs. Google. But the author argues that there is a better way to think about competition: It happens at the front line more so than at head office. Customers choose between products and services that hold the potential to meet their needs; and they have a limited amount of concern for who brings that product or service to their front line-let alone the layers between the product on the shelf and where and by whom it is made. He discusses four outcomes that must be addressed in every business strategy today, including 'the layers you should drop' and 'the products and services you should add.' In the end he provides a strong argument for proactively structuring corporate strategy from the front line back.
