Innovation is pervasive in today’s economy. The most successful managers understand innovation: how to recognize, manage and create value for sustained competitive advantage.
This major will be useful to students interested in launching their own entrepreneurial venture, consulting to or investing in entrepreneurial ventures, and managing a technology-based business. Students interested in public policy concerning economic growth and technological change will also benefit from this major.
"Despite the example of geniuses like Alexander Graham Bell, Thomas Edison and Steve Jobs, innovation doesn't occur in a vacuum."
—Bill McEvily, strategy professor at Rotman, in an online article on innovation
Topics Covered
In this emphasis, you will learn about creating economic value through starting a company or innovating in an existing organization. The focus is on recognizing and creating value from new ideas and bringing new products to market.
Specific topics covered are: the nature of innovation and entrepreneurial activity, the characteristics of successful entrepreneurs, how to create and protect intellectual property, how to develop and evaluate business plans, and how to create new business models and secure financing for new ideas. Courses are drawn from Business Economics, Finance, Strategy, Organizational Behaviour and Marketing to reflect the integrative nature of innovation and entrepreneurship.
Requirements to Complete
You must successfully complete 4 of the following core courses:
Core Courses
- Entrepreneurship
- International Entrepreneurship>
- Creative Destruction Lab Advanced course
- Sustainability Strategy
- Strategy in Emerging Markets
- Technology Strategy
- Venture Capital Strategy (previously Entrepreneurial Finance)
- Strategic Networks
- Social Entrepreneurship
- Healthcare Innovation
- Private Equity and Entrepreneurial Finance
- Digital Marketing
- Business Design Practicum
- Creativity and Business Innovation
- Silicon Valley Innovation & Entrepreneurship Study Tour
- Business Problem Solving – An Integrated Approach
Career paths
Flexible Internship Program
The Rotman Full-Time MBA Program provides a unique opportunity for students to integrate and apply management knowledge gained within the program through a 4-month internship. Students are required to complete the course “Applied Management: Placement” in conjunction with a work placement which may be done in the Summer, Fall or Winter terms. Depending on their academic area of concentration/major and career objectives, students will be guided on the best work term option to secure a placement with an employer. Throughout their work placement, students will benefit from enhanced communication with their host employers, tracking of project deliverables and feedback from faculty supervisors.
New ventures at Rotman
A selection of Rotman graduates who have founded or joined new ventures:

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