The 5th Annual Rotman MMA Online Datathon brought in student perspectives and insight from all around the world! Participants took part in this event for a chance to test their analytical skills in solving an interesting challenge on the mortgage loan market. Data is most powerful when interpreted and applied to solve a specific problem, and participants this year we're able to do just that.
It was also a chance to experience what the Rotman Master of Management Analytics program has to offer from the comfort of being at home while creating new friendships globally.
Every year, there is a growing interest and participation in the Datathon competition. Participants from around the world are tasked to apply their managerial, analytical, and communication skills to develop a strategy for a managerial problem set by one of Rotman’s industry partners.
We are so excited to highlight this year's Datathon winners:
Winners: MMA Datathon 2022
First Place Team:
Team GMT +8: Bingtian He, Chun Wing Yuen, Pin Chien Wang, Rachel Goh
Second Place Team:
Team 34: Fengrui (Sam) Tian, Daniel Petrov, Tito Adebajo
Third Place Team:
Team 24: Amin Kharaghani, Arshia Mohammed, Justin Ashford, Noshin Islam
Case Challenge: Digital Ad Space at a Omnichannel Grocery Retailer
The retail industry has been through a huge transformation in the last two decades with consumers increasingly interacting with retailers through digital channels such as online stores, mobile apps, and social media. The more nimble brick-and-mortar retailers have quickly adopted an omnichannel business strategy allowing consumers to interact with them seamlessly between digital and offline channels. This allows consumers to browse, order, pick-up or deliver items via their preferred method whether that be in-store, online, or any combination of the two. This seamless experience allows retailers to build stronger relationships with their customers, hopefully garnering a larger share of wallet.
Participants have been brought in as consultants of MM&A’s Supermarket, a national supermarket chain serving mostly suburban and rural areas throughout the southeastern United States with approximately 600 stores nationwide. Most of MM&A’s stores use the traditional supermarket format offering a full line of groceries, meat and produce with additional departments for general merchandise, drug, and health & beauty. MM&A’s also sells gasoline at many of their locations.
Their task was to analyze the given data and recommend which manufacturers MM&A team should partner with to pilot the digital ad program. The primary consideration should be finding a manufacturer with a strong national brand(s) and a large trade promotion budget to spend. Additional considerations should be given to the type of product(s), advertisement / promotional content, and their suitability for the existing customer base. Provide reasoning and any insights into the data that led them to their recommendation. The audience for the presentation was the senior management team from MM&A.
The Master of Management Analytics is designed to give students the advanced data management, analytics and communication skills needed to become an analytics professional.