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Program Structure

Our Strength: Our Program

The Rotman PhD in Marketing incorporates course work, independent research, comprehensive examinations, and a final dissertation. Keep reading for more information on program structure, course requirements and expected time-lines for completion - and find out what makes the doctoral program at the Rotman School one of the world's best.

The main components for the successful completion of the program are:

A typical program of studies takes four to five years. The bulk of the course requirements, as well as the research project, are completed during the first two years. The comprehensive examination is taken in the summer of the second year. The last two to three years of the program are focused on the thesis research. 

Prior to Entering Program

  • Students complete pre-qualifying requirements.

First Year

  • Students complete qualifying courses and required courses in their minor fields.
  • Students demonstrate outstanding performance in their required courses. 
  • Students begin writing their pre-comp research paper, a final version of which will be submitted and presented prior to the comprehensive exam.

Second Year

  • Students complete required course work in marketing and minor fields.
  • Students present their pre-comp research paper in a marketing area workshop. 
  • Students successfully complete their pre-comp research paper and submit it for evaluation
  • Students successfully complete their comprehensive exam in marketing.

Third Year

  • Students take specialized courses, as needed, such as electives in marketing and their minor fields.
  • Students constitute a thesis committee consisting of a supervisor and two other members of the graduate faculty to oversee their dissertation.
  • Students get their thesis topic approved by their committee and the Ph.D. coordinator.
  • Students begin their dissertation work, aiming to complete a thesis proposal and present it in a workshop for the faculty and their supervisory committee by the end of the academic year.

Fourth Year and Onwards

  • Students present their job market paper in the Marketing Area workshop. 
  • Students take specialized courses, as needed.
  • Students complete their dissertation.

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For students in the quantitative track

Pre-qualifying requirements

Math/ Stat review

Year 1

Fall

Ph.D. Micro I
Ph.D. Econometrics I
Required Marketing
Ph.D. Course Marketing workshop

Spring

Ph.D. Micro II
Ph.D. Econometrics II
Required Marketing Ph.D. Course
Marketing workshop

Summer

Substantial Progress on Pre-Comp Paper

Year 2

Fall

Industrial organization I
Marketing Ph.D. Elective
Minor field requirement
Make progress on Pre-Comp paper
Marketing workshop
Research Methods Course

Spring

Industrial organization II
Marketing Ph.D. Elective
Minor field requirement
Submit formal plan for Pre-Comp Paper by January 31st plus prepare first draft before the end of April
Marketing workshop
Research Methods Course

Summer/Early Fall

Present Pre-Comp Paper in marketing seminar or brownbag series and submit final paper not later than July 31
Marketing Comp Exam

Year 3

Fall

Marketing workshop
(Present 2nd year paper internally)

Spring

Marketing workshop

Summer

Thesis proposal
(Present paper externally)

Year 4

Fall

Marketing workshop
(Present paper externally and/or present job market paper)

Spring

Marketing workshop
(Present paper externally and/or job market)

For students in the behavioural track

Pre-qualifying requirements

Math/ Stat review

Year 1

Fall

Marketing Theory I
Research Methods
Psychology Graduate Level Elective
Statistics Graduate Level Elective
Marketing Workshop

Spring

Marketing Theory II
Current Topics in CB or Psychology of Judgment and Decision Making*
Psychology Graduate Level Elective
Statistics Graduate Level Elective
Marketing Workshop

Summer

Substantial Progress on Pre-Comp Paper

Year 2

Fall

2 electives in consultation with supervisory committee. Rotman Courses or elsewhere (e.g. Psychology, Statistics, Economics)
Marketing Theory
Make progress on Pre-Comp paper
Marketing workshop
Research Methods Course

Spring

One elective in consultation with supervisory committee
Current Topics in CB or Psychology of Judgment and Decision Making*
Marketing Theory
Submit formal plan for Pre-Comp Paper by January 31st plus prepare first draft before the end of April
Marketing workshop
Research Methods Course

Summer/Early Fall

Present Pre-Comp Paper in marketing seminar or brownbag series and submit final paper not later than July 31
Marketing Comp Exam

Year 3

Fall

Marketing workshop
(Present 2nd year paper internally)

Spring

Marketing workshop

Summer

Thesis proposal

Year 4

Fall

Marketing workshop
(Present paper externally and/or present job market paper)

Spring

Marketing workshop
(Present paper externally and/or job market)